1. Video Plan and Target Audience

Determine who is your target audience. Choose a target audience that you can relate to so you can figure out what types of content they’re looking for.

Common Types of Videos

How-to videos have a large audience so they may help you get the most views and subscribers.

Video essays cover certain topics in detail and require research. Choose topics that you interested in because other people might also have a similar interest.

Short comedy videos usually attract a large audience of younger viewers.

2. Research Topics or Niches

Research topics for your video if you’re making informative content. Discover what other people are searching for so you know what to include in your video.

If you need to learn more about the topic, make sure you use reliable sources. Try to find a variety of sources so you become an expert on the topic.

Tip: Try to narrow down your video topic to make it more specific. For example, instead of making a video about how to lose weight, make a video about how to lose weight in 2 weeks.

3. Get Subscribers

Ask people to like and subscribe to your channel so you can build your audience and followers. You need to ask viewers to like the video and subscribe to your channel.

You can also ask people to like and subscribe by including text at the end of your video as a reminder.

4. Add Effects

Add effects and animations to make your content unique. Educational videos usually include images, infographics, or small animations to add more visual interest to your videos.

Use an image or animation with your narration to fill in the gaps. You may also include transitions between your footage to make the video flow and look smooth.

5. Attractive Titles

Give your video a catchy title to attract more people. Include any keywords about your topic early in the video title so people can see it immediately when they search it.

Be sure to describe what you’re covering in enough detail so viewers know what to expect from the video.

Keep the title less than 60 characters long so it’s catchy and easier to share.

6. Description and Tags

Fill out the description and tags so people can find your video pretty fast. Write what you’re doing in the description of your video so other people can read it and learn more. Include helpful information or links you didn’t include in the video.

Update the tags on your video with keywords relating to your video so it shows up in more searches.

7. Use Effective Thumbnails

Create a custom thumbnail for your video to hook your audience. Video thumbnails are the first images you see when you’re searching for a video, so they need to stand out.

Use a photo editor to create a thumbnail using a still frame or picture from your video. Put text on the thumbnail so you can read it from a distance to make it more noticeable when you search it.

If you don’t make a custom thumbnail, YouTube will let you choose a still frame from your video to use instead.

Tip. Share your videos on social media accounts to get more viewers and subscribers.

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