With more than 2 billion users every month, YouTube is one of the most popular and powerful social media platforms today. YouTube marketing is a great tool for marketers and business owners. Also, YouTube is the second larger search engine.
You need effective optimization tools and hacks to make sure that your videos stand out. Here are six great YouTube optimization tools that can help you boost your videos, generate traffic and sales.
- Keyword Tool
The key to making sure that your videos are watched by the right audiences is to conduct effective keyword research. You need to find out what your target audience is likely to search for.
Also, the right keywords will drive relevant traffic to your videos. Keyword Tool is a useful tool that can help you find useful keywords from the YouTube autocomplete database.
All you need to do is enter a broad keyword and it will show you keyword suggestions along with questions, prepositions, and hashtags.
- Camtasia
Many times, you might need to include screen recordings in your videos, particularly if you’re creating how-to, demos, or tutorial videos.
However, recording what’s happening on your screen using a smartphone or a camera is cumbersome and will look unprofessional.
Camtasia provides you a smart way to record your screen. You can edit your recordings, add effects, notes, and annotations such as arrows, captions, or highlights.
It also allows you to add voice narration or music to your recordings. You can add animations or even interactive content such as quizzes to these videos.
- Canva
Thumbnails are very important for your videos. One of the first things that audiences notice on YouTube is the video thumbnail and often, they decide whether to watch a video depending on how attractive the thumbnail is.
So, you need to create professional, high-quality, and relevant thumbnails for your videos to attract more viewers. Canva is an efficient and easy-to-use graphic design tool that you can use to create professional and high-quality thumbnails.
It’s free to use except for a few paid features and comes with a good collection of free backgrounds, stock photos, illustrations, shapes, and much more.
- TubeBuddy
It’s extremely important to monitor your YouTube channel for user comments and reply to them as quickly as possible.
This can help you increase audience engagement and in turn, boost your ranking and views.
It’s quite challenging and time-consuming to do this manually – you’ll need to go through every comment and figure out the ones that have not been responded to or ones that require additional replies.
TubeBuddy can help you.
TubeBuddy is a free browser extension that allows you to manage your YouTube channel directly without having to switch between tabs.
Once you’ve installed the extension, you can filter the comments on your YouTube videos – those that need to be responded to, those that need follow-up replies, questions, and so on.
TubeBuddy also includes a variety of features to help you save time and be more productive such as using canned responses, generating thumbnails, adding end screens, video syndication, and so on.
It also allows you to update cards, end screens, or playlists in bulk. Also, it can help you with SEO, video promotion, and researching data and statistics.
- DrumUp
To maximize your video views and reach wider audiences, it’s essential to share your YouTube videos on other social media platforms.
DrumUp allows you to promote your videos across many platforms like Instagram, Facebook, and LinkedIn with a single click from an easy-to-use platform.
It also lets you customize your messages for each platform before sharing and even includes an auto-posting feature.
- vidIQ
vidIQ is yet another useful YouTube optimization tool you need to use. It can provide you with powerful insights about who’s watching your videos so that you can create content that’s tailor-made for your target audience.
vidIQ can help you find out the most favorable time to publish your content and can provide other useful insights about your videos and channel.
It also allows you to learn about your competitors.
The free vidIQ browser extension for Google Chrome lets you see your competitors’ views, top keywords, tags, and other search metrics directly from your browser.
You can also use vidIQ to find out your engagement on Facebook and Twitter as well as to track your brand mentions.
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