If you want to grow your YouTube channel and improve visibility, CTR is one of the top metrics to focus on. It’s the number of people who click on your video when they see it appear on YouTube. If your video gets 1,000 impressions and 100 people click on it, you have a CTR of 10%.
If your CTR is very low, YouTube will stop suggesting your video to people. If it’s high, the platform will give it more reach.
Any time you publish a new YouTube video, your goal should be to get as many clicks per impression as possible in the first 48 hours. This lets YouTube know that people like your video content.
To understand why CTR is such a vital metric, you need to understand how YouTube works. For the platform to grow and dominate the world of online video, it needs to provide an amazing experience to users.
That means showing the best content first. The platform works out what’s good and what’s not by using two additional metrics: watch time and audience retention.
Longer view times signal better content. Additionally, if someone then watches another of your videos right away, it gives your whole channel more watch time, signaling to the algorithm that your channel’s content is high-quality, too.
Audience Retention
Audience retention is the percentage of a video that gets watched. So if on average people watch 20% of a 19-minute video and 90% of a shorter 3-minute one, it’s a sign that the shorter one was a better experience for viewers.
No matter how amazing your video content is, without people wanting to click on it, you can’t build watch time or audience retention. This means you need to create effective and useful videos so people will click on your content. Then watch time and audience retention will come into play.
If your video content rocks and has a good watch time, audience retention, and CTR, YouTube will show it to a broader audience, meaning you’ll get more impressions.
Tip: Keep an eye on your best-performing YouTube videos. If the views begin to drop, check your CTR.
How to Increase Your CTR
To increase your CTR you need a loyal following. Making sure your channel has a clear niche and target audience. Focus on one specific topic and you’ll get significantly higher CTR.
By focus on your niche, you’ll get fewer views to start but they’ll be more focused, helping you achieve a better CTR and higher rankings in YouTube search. You’ll also build the foundation on which your channel can grow.
Create Attractive Video Titles
You need to structure your video titles to appeal to search queries. The more exact the title, the more relevant it is to the viewer, and the more relevant it is, the more clicks per impression your video will get.
As long as you provide the right experience after the viewer hits Play, the audience retention and watch time should be high because the content is in line with the title.
You need to know the new trends and tips about YouTube so you can create an effective video marketing strategy to promote your business.