Youtube is very powerful and popular. It enables businesses to deliver their message in an engaging format to broad audiences. Here are some effective ways to grow your YouTube channel and generate more sales.
- Publish Quality Content
Let’s be honest, building a successful YouTube channel is hard work. That’s because videos take a lot of time to shoot and edit, and the entire production process can take weeks on end.
So if you’re not ready to dedicate hours of work to create and publish quality YouTube content on a regular basis, you might want to consider switching to different, less demanding social media channels.
- Create Effective Thumbnails
If you want to grow your YouTube channel you need to make sure that your content stands out on the platform. You need to create visually appealing thumbnails that make your videos pop.
Here are some tips you need to know.
Use vivid, contrasting colors
Use a compelling background photo
Add big, bold text
Use the right dimensions: 1280x720px (16:9 ratio)
If you want to quickly create a YouTube video thumbnail, you can use Canva (Free)
- Optimize Your Video Titles
It’s very important to optimize your video titles for search by using relevant, popular keywords.
To ensure your content can be easily found, use keyword research tools and pinpoint phrases you can use in your video title. Remember to aim for keywords with high search volume and low competition.
Then, combine the keyword of your choice with emotion words to spice up your video title.
- Include a Powerful Call-to-action
It’s super important that you include compelling call-to-action in your videos.
CTAs are a great way to get users to take the desired action and can help you effectively grow your YouTube channel. (Traffic and Sales)
- Keep Your Videos Short and Sweet
Today’s social media users are very busy. It’s essential that you keep this trend in mind, and make your videos short and sweet to improve viewability.
How long should your video content be?
According to HubSpot, videos that are around 2 minutes long achieve the highest engagement. This number corresponds with the findings by Wistia that revealed that the completion rate for videos 1-2 minutes long is 75% – 15% more than for videos 4-5 minutes long.
Stick to the 2-minute limit when creating your YouTube videos. This way, you’ll be able to improve the number of video views and subscribers.
- Publish Your YouTube Videos on Other Channels
If you want to grow your YouTube channel subscribers and views, you need to regularly cross-promote your videos.
First of all, take a look at the video specifications of each social media platform to ensure you can convert your YouTube video to the right format. For example, on Facebook, your videos can be up to 120 minutes long, but on Instagram, the maximum video length is just 1 minute.
That’s why you need to make sure that your YouTube videos are optimized for different channels.
Aside from publishing your YouTube videos across other social networks, we recommend including your videos in your blog posts and email newsletters to drive even more users to your channel.
It’s essential for businesses and marketers to establish a solid presence on YouTube. You will become an expert, a trustworthy source, and also, you will grow your brand and income.