With more than 2 billion users every month, YouTube is one of the most popular and powerful social media platforms out there. People spend over a billion hours on YouTube every day.
The challenge most marketers face is how to create successful and engaging videos on YouTube.
You need some effective tools and hacks to make sure that your videos on YouTube stand out. Here are 5 effective optimization tools to boost your videos.
- Keyword Tool
The key to making sure that your videos are watched by the right audiences is to conduct effective keyword research.
You need to invest a good amount of time in finding out what your target audience is likely to search for.
These search phrases will help you uncover topics that they’re interested in. Also, the right keywords will help drive relevant traffic to your videos.
Keyword Tool is a useful tool that can help you find useful keywords from the YouTube autocomplete database.
All you need to do is enter a broad keyword and it will show you keyword suggestions along with questions, prepositions, and hashtags.
- Camtasia
Many times, you need to include screen recordings in your videos, particularly if you’re creating how-to, demos, or tutorial videos.
Recording what’s happening on your screen using a smartphone or a camera is cumbersome and will look unprofessional.
Camtasia provides you a smart way to record your screen along with the movement of your mouse and keystrokes.
You can edit your recordings, add effects, notes, and annotations such as arrows, captions, or highlights.
It also allows you to add voice narration or music to your recordings.
You can add animations or even interactive content such as quizzes to these videos.
- Canva
One of the first things that audiences notice on YouTube is the video thumbnail and often, they decide whether to watch a video depending on how attractive the thumbnail is.
So, you need to create professional, high-quality, and relevant thumbnails for your videos to help you attract your target audience.
Canva is a free, efficient and easy-to-use graphic design tool that you can use to create professional-quality thumbnails.
It has a good collection of free backgrounds, stock photos, illustrations, shapes, and much more.
- TubeBuddy
It’s very important to monitor your YouTube channel for user comments and reply to them as quickly as possible.
This can help you increase audience engagement and in turn, boost your ranking and views.
TubeBuddy is a free browser extension that allows you to manage your YouTube channel directly without having to switch between tabs.
Once you’ve installed the extension, you can filter the comments on your YouTube videos – those that need to be responded to, those that need follow-up replies, questions, positive sentiment, negative sentiment, and so on.
TubeBuddy also includes a variety of features to help you save time and be more productive such as using canned responses, generating thumbnails, adding end screens, video syndication, and so on.
Also, it can help you with SEO, video promotion, and researching data and statistics.
- vidIQ
vidIQ is another useful YouTube optimization tool you need to use.
It can provide you with powerful insights about who’s watching your videos so that you can create content that’s tailor-made for your target audience.
vidIQ can help you find out the most favorable time to publish your content and can provide other useful insights about your videos and channel.
The free vidIQ browser extension for Google Chrome lets you see your competitors’ views, top keywords, tags, and other search metrics directly from your browser.
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