LinkedIn is a business networking site for professionals. With more than 65 million members worldwide, LinkedIn can help you find career opportunities including freelance work and home business networking opportunities.
Many job openings posted on LinkedIn are exclusive to LinkedIn and are not advertised anywhere else.
Setting Up LinkedIn To Find Jobs
Job seekers who are on the hunt for at-home employment need to maximize their LinkedIn profiles. While a resume under separate cover might be required during the application process, your profile is one of the first things potential employers are likely to see.
Make sure the entire “resume” area of your profile is sharp, relevant for the type of work you need.
If you join groups related to the kind of work you’re looking for, you’ll not only show employers you’re active in that area but also, you may also be able to invite some of them to join your LinkedIn network through your group memberships and participation in discussions.
Find Work From Home Jobs
One of the things that make LinkedIn ideal for the work-at-home job searcher is that it offers a variety of ways to find open positions, and also, connect with others who can help you in your job hunt.
LinkedIn membership has a couple of options, including a paid version and a free version. The free LinkedIn account is very useful and effective.
Here are some tips about how to find potential work at home jobs on LinkedIn
Search for Jobs Using the Jobs Tab
Click the jobs tab once you’re logged into LinkedIn. At first, the system will automatically generate jobs it thinks you may be interested in based on your profile. But you can use any of the many searches features LinkedIn has to offer to find thousands of more jobs that you might be interested in.
For work from home jobs, including terms like “telecommute,” “remote,” “virtual,” “offsite” and “work from home” in your searches.
Join Discussion Groups
You can join groups on LinkedIn that are relevant to your current field, your desired field, or groups related to finding jobs. These groups may provide you with direct emails about job leads and more.
Potential positions may also come up in discussions, so relevant groups are well worth seeking out.
Word of Mouth and Recommendations
As you gain connections on LinkedIn, make sure some of your contacts are aware that you are looking for a work-from-home job. They may have connections they can introduce you to who is currently hiring or planning to hire.
Do not underestimate the power of introductions. Also, don’t be afraid to ask for recommendations from people who know you.
Don’t forget to let people know about your profile as well. If you have a website or blog, add the LinkedIn Badge to it, so potential employers can learn more about you.
In addition to its free basic account, LinkedIn also has a premium paid membership option that may be of help to job hunters. You can get information on who has viewed your LinkedIn profile and send notes to potential employers.
How to Use LinkedIn To Promote Your Home Business
LinkedIn it’s a very effective platform to promote your home business, finding a job or freelance work, and connecting with joint venture partners.
If you have a home business that caters to other businesses (B2B) or has a business in which networking for partners or clients is important, you should have a profile on LinkedIn.
How to Use LinkedIn
LinkedIn it’s a platform to interact with aspiring professionals and potential partners, to build your client base, and to find referrals.
Learn more about how LinkedIn works.
Create a LinkedIn login, if you’re not already a member.
Create a LinkedIn profile that focuses on how your home business can help other members. Your goal is to avoid a boring profile, and instead to create a profile that attracts people to you.
Consider creating a LinkedIn company page for your home business. You’ll have the opportunity to set up a business page as you complete the resume section of your personal LinkedIn profile. Your company page will be automatically linked to the resume in your profile.
With these LinkedIn basics in place, you can get started on marketing yourself and your home business to other LinkedIn members.
Passive LinkedIn Marketing
Setting up a successful LinkedIn profile requires building connections and attract potential clients, customers, and partners that you’re easy to contact and reference. With LinkedIn you can:
Exposure to people hunting for products or services. LinkedIn’s search features allow others who are looking for what you offer to find your profile and browse your offerings.
Introductions to potential clients. You can view your friends’ and colleagues’ references and connections while researching and messaging potential clients.
Display recommendations from others on LinkedIn.
As part of your public profile, you can showcase testimonials for you and your home business. These recommendations of your work ethic, product, or service can provide credibility that encourages people to do business with you.
Proactive LinkedIn Marketing
You can promote your home business in the following ways:
Post regular status updates. Write about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients. Focus on how you help others achieve their goals.
Participate in groups. Join LinkedIn groups related to your home business and your interests. Discussion participation can help establish you as an expert in your field.
Don’t spam or always talk about yourself. Instead, answer questions and be a resource that people can trust.
Connect with those in your network and other group members. By sending personalized messages, you can connect with professionals that have similar interests or that can help you along your home business journey.
Try LinkedIn advertising. Paid advertising on LinkedIn is an option for getting your home business in front of potential clients quickly.
Upgrade to a paid LinkedIn membership. There are several tiers to choose from that can unlock additional contact options and other perks that may be a good fit for what you’re trying to accomplish with your home business.
LinkedIn offers a free trial of their paid features so you can test before committing.
Adding LinkedIn to Your Marketing Strategy
Adding LinkedIn to your marketing strategy can help you expand your network, find customers, and cultivate a professional reputation for your home business.
Also, it’s very important to add a LinkedIn badge to your website or blog, so visitors can easily find your profile and connect with you.
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