Most people will visit your business website before contacting your company. It’s important to make a strong impression with an eye-catching, professional website.

WordPress: How To Build a Business Website

If you’re building a business website for the first time, there are some simple steps you can take to make sure it’s providing readers as much value as possible.

Here are some tips you need to know about how to build a great business website with WordPress.

UX – User Experience

Start by looking at the website experience from a customer’s perspective. Approach the design from the top-down, starting with the header, navigation tools, and essential information about your business.

The top of your website should make it easy to find what the visitor is looking for, including your business name, logo, phone number, etc.

You should also feature a navigation bar at the top of the home page so users can easily find the page they’re looking for.

Content

You should offer content and features that will draw their attention and extend their visit.

The longer you’re able to interact with users through your website, the more effectively you’ll be able to turn those visitors into customers.

Offer engaging content including images, graphics, and videos, and include a clear call to action to guide for the next step.

Your website’s footer should also feature navigation links to key pages, as well as important business information and links to social media accounts.

SEO

Use design elements to improve the perception of your business for customers and search engines.

Be sure your website features “About,” “Products and Services”, and “Contact Us” pages.

Customers will be interested in this information when researching your business and search engines recognize these elements when evaluating your website.

Your website should also feature reviews and testimonials from past clients, demonstrating your expertise in your industry. These also boost your visibility in search results.

Mobile-Friendly

Always use a website design that accommodates both desktop and mobile users. This is important for SEO as well as the user experience, and it’s become an essential aspect of business website design.

Approximately half of all web traffic comes from mobile devices, so building a website that looks great on mobile is essential.

Fortunately, most templates already offer responsive design capabilities.

Last Tip

Building a business website is important, but it doesn’t have to be hard.

Learn the best practices and tips to build a great business website with WordPress.