WordPress was created in 2003. These days, WordPress powers over 30% of the web. Today, blogging is more popular than ever. More than 2 billion blog posts were published worldwide in the past year. That’s 5,760,000 blog posts per day, and 4,000 blog posts per minute!
What Is a Blog Post
Blog content is published as a “post,” and they’re published in chronological order. That means that newer content appears first. Blogs are typically run by individuals or a small team.
The Difference Between a Blog and a Website
One of the key differences between a blog and a website is that on a blog, content is published regularly and frequently. The site may have a few static pages, like an about me and contact page, but the main focus is the blog.
A website is usually more static and doesn’t change the content as often. A regular website is composed of pages, such as the homepage, about us page, services page, and more.
It can even be a single page if that’s all that’s needed. Once a website is built and published, it remains there, mostly untouched for long periods. This is why businesses often use websites because they don’t have to worry about changing or updating them unless their products or business focus changes.
Many businesses use both: a regular, static website that has a separate blog section.
Why Start a Blog – Motivation
Every blogger has their motivation for blogging. Some people are looking to network for personal or professional reasons, others want to provide themselves a creative outlet, and many bloggers want to create and grow a business.
The Benefits of Blogging
There are many benefits to blogging, whether you’re starting a personal one or adding one to a business website.
At a basic level, blogs give your website a better chance of attracting more visitors and readers. More visitors means more potential customers and revenue.
Your blog can help you…
Showcase your skills and talents through an online portfolio to help you build a brand or find a new job
Help brands and businesses become an expert or authority on a topic or in an industry
Generate money through a side hustle
Raise awareness for a non-profit cause or mission you believe in and help influence public opinion on the topic
It’s important to think of what “success” means to you. How do you define blogging success? Is it earning six figures from your blog? Or is it connecting with other like-minded people and creating a community? Is it creating an audience for your artistic creations? Or is it something else?
Making Money with a Blog
There are many ways blogs work to make money. The most common is through affiliate marketing. You recommend products and services to your readers and earn a commission when readers buy them through your link.
You can also make money by displaying ads; however, if your blog is new or has low traffic numbers, it’ll be hard to earn much money this way. For example, you could place some Google AdSense ads on your blog through text, images, videos, or other interactive ads.
The ads are targeted to your readers based on your blog content and audience traffic.
You’ll earn money through this cost-per-click (CPC) ads every time a reader clicks an ad on your blog. AdSense calculates how much to charge the advertiser for the click and then passes along a part of that money to you.
7 Blogging Tips for Beginners
Now that you know a bit more about blogging, you might be interested in what you should know before starting a blog.
Blogging takes a lot of effort. You’ll need to put time and energy into research, blog writing, editing, rewriting, sourcing images, and promoting your posts. People who consider themselves writers will have an easier time, but there’s still a lot of work to do before and after they write.
- Optimize your blog. Your blog must have a search engine optimization (SEO) strategy to be successful. An SEO strategy will bring you more traffic because search engines love new, high-quality content.
- Be committed to the reason you’re blogging. Many people make money off their blogs, but it usually takes them years to get to that point. Reaching that point could take years of work and patience, so make sure you’re committed to it.
- Discover your inner geek. You’ll need to have a little technical knowledge to get your blog up and running. It’s better to use WordPress for your blog and to host it yourself through a web host.
This will give your blog more storage and bandwidth, site security, and great tech support. You’ll also have the most flexibility when it comes to customizing your site with themes and more.
- Have a schedule. Not only will this help you get into the habit of writing fresh content for your blog (which search engines love), it’ll also train your audience to expect the content from you.
They’ll know when to come back to your blog to read the latest post.
- Choose one social media channel to distribute your content. Social media is an essential tool for any blogger. It’ll help you build your traffic and expand your audience.
But with so many channels out there (Twitter, Facebook, Instagram, TikTok) and more being added every few months, you might think you need to be on all of them. Not so. You need to be on the one your audience is on.
For example, if you’ve got a visual blog on something like design or photography, you should choose a visual channel like Instagram. The key is choosing your platform and then sticking with it to build your loyal audience.
- Engage with your audience. It’s one thing to produce high-quality content on your blog and get lots of traffic. You’ve also got to engage with your readers. Answer their blog comments and interact with them on social media.
By doing this, you’ll not only show your audience that there’s a real person behind the blog and that you care about what they have to say, but you’ll also find out more about your audience.
It’ll help you craft even better posts in the future, which will resonate even more deeply with your audience. All of which will keep them coming back for more.
- Be authentic. When your blog posts are honest and authentic, it lends authenticity to your blog. That resonates with readers. Put yourself into your posts and share stories, events, and emotions that come from deep within you.
You need to know the new trends and tips about blogging and how to generate targeted traffic and sales. WordPress is changing because the online world and technologies are changing. Keep in mind that what was effective and worked yesterday don’t work today!
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