Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, or event.
Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.
There is a simple secret in marketing: Your biggest marketing asset is your existing, loyal, customers.
Here are some benefits and strategies about word of mouth marketing you need to know.
These days many businesses are spending a lot of money on advertising but they ignore their loyal customers.
The power of word-of-mouth recommendations is huge. Word of mouth can generate traffic, leads, and sales for your business.
People trust what others have to say, which means when they hear about something from a friend they’re more likely to buy.
Word of mouth marketing isn’t just about getting customers to talk about your brand. It’s about turning your customers into raving fans.
Word of Mouth Advertising
Word of mouth advertising can result in the same impact as word of mouth marketing but typically involves payment to an influencer. Word of mouth advertising is a form of paid advertising.
Benefits of Word of Mouth Marketing
Here are some benefits you need to know.
- Free Marketing: Word of mouth marketing is free. But you need to attract more customers and build a strong relationship. if you’re offering a shopping experience worth talking about, many customers will start talking about your brand to their friends.
- More Sales: Also, you will get a few sales from the customer who recommended your brand. Because if a customer loves your brand enough to recommend your brand to their friends, they’ll likely keep shopping with you.
- Brand Growth: Word of mouth marketing has a viral marketing element to it. If you build an effective experience for your customers, a happy customer may help your brand go viral.
When starting word of mouth may only lead to a couple of sales. But as your brand grows you might notice that more people start tagging friends on your social media posts, and promoting your business.
Why is Word of Mouth Important?
There are many benefits of word of mouth marketing but why is it so important? Stats show that more than half of all consumers (60%) share their positive experiences with a company on social media.
This means that after buying from your store or interacting with your brand, your customers are engaging in word of mouth promotion online.
Important Tip. A satisfied customer is your best, free, live, advertisement!
Word of mouth marketing can be a powerful way to build your brand, grow your customer base, and increase sales!
Word of Mouth Marketing Strategies
- Reviews
The review is an effective word of mouth strategy. The customer leaves a product review on the product page for the product they purchased. Your visitors will read the review and may like to buy the product based on the reviews they’ve read from real customers.
- User-Generated Content
You can encourage word of mouth by getting customers to create content. You can post customer photos on your social media or your product pages.
Also, you can offer incentives for promoting your brand. You can create an affiliate program where you offer perks or points for content that your customers create.
- Use Freebies
Shoppers love free stuff. Give freebies to your customers and they feel special and will promote your business to their friends and social media too.
Freebies are pretty effective and they can influence your customers and increase loyalty.
- Use Giveaways
Giveaways and contests are great word of a mouth marketing ideas. You can give away a free product on your store or website. You can have entries that require customers to share the giveaway on social media for a chance to win the prize.
What To Do
Creating a word of mouth marketing campaign can help you to grow a brand and get more sales.
Encourage customers to tag friends on social media posts, share their product photos online, and write product reviews.
These tips can help you to master word of mouth marketing. The benefits are endless when you use word of mouth marketing. Take action today and start your effective word of mouth strategy to grow your business.
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