White Label SEO is the SEO services, provided with a white label, a brand name attached. You sell a SEO service from another company. It is the new generation of Search Engine Optimization Services.
SEO: The Benefits
SEO is Search Engine Optimization and it is very important to make a website view-able. Search Engines bring in maximum website-traffic and sales.
Search Engine Optimization directs the viewers looking at them towards your website as the solution-finder for what they are looking out for. It includes and requires various tools and technologies for analyzing websites for traffic and then sort these issues out.
White Label SEO
What is the White Label? Supposedly you are a company that offers a product or a service to its customers. Your product budget shall then include the product development costs as well as its marketing costs of selling to the users.
But, some companies are either reluctant to connect with the users directly or may be looking out to eliminate marketing costs. They could look out for a ‘White Label’ strategy, wherein, their product or service is made available to a reseller at a discounted price.
These services can then further be sold to other customers by these resellers with their own brand tags and earn the premium over and above the price to be paid to the parent company. Products like Rice, Wheat, Sugars, etc. available in renowned supermarkets with their personalized tags are all examples of this market concept.
The Advantages of White Label SEO Marketing
There are many unique advantages to this concept of product development and selling:
• The resellers gain complete freedom in their behavior with the tentative clients. They are able to approach, handle and sell products to a varied clientele base as per their own choice and perspective and earn therein.
• This concept provides an optimum work opportunity for individuals who have a ready client base for SEO services but are unaware of technicalities involved. Moreover, the final client tends to gain by works of a robust and experienced base
company.
• It helps in promoting scalability of the parent company without involving many funds for expansion.
In this business model, the parent company requires less of funds as well as no marketing budget. Thus, they are profiteering. The resellers gain SEO services at lower costs and end up earning a premium over them. Thus, they too are profiteering. The customer gains the services they need at the end of the day.
What you need to know about Mobile SEO
The Importance of Mobile SEO
Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy.
Smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.
Google’s Mobile-first Index and the Importance of Mobile SEO
Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google’s mobile-first index made it mandatory for online businesses to have a mobile version of their website.
Google announced that it would be giving more preference to website’s that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience.
Websites with Responsive Design
When developing your mobile website, you are going to have 3 options – responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on.
The responsive websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google’s mobile-first index.
3 Tips for Successful Mobile SEO
Page speed: Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load. You need to periodically analyze the performance of your mobile website and make the necessary changes.
Some suggestions for improving page speed would be optimizing the images, upgrading to HTTPS, use a CDN and so on.
User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent.
Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are. This means that to truly achieve SEO success, you need to optimize your mobile website for local search.
Now you know what is the white label SEO and how important is the mobile SEO. It’s up to you to take the advantage of this knowledge and grow your business.