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Website and User Experience (UX): Tips on How to Improve Website UX

Website and User Experience (UX): Tips on How to Improve Website UX
Website and User Experience (UX): Tips on How to Improve Website UX

Your website is the foundation of your business. It has to be effective and profitable.

Your website has powerful effects on your business if it is built properly.

Website and User Experience (UX) – How to Improve Website UX

It can help you increase sales, build brand awareness, and educate visitors. If your website isn’t accomplishing these goals, you need to improve its user experience.

1. What is website user experience (UX)?

Website user experience (UX) is the impression left on a person who has visited your website.

Did they easily find what they were looking for Or did they leave quickly because your site is unorganized or slow?

Website and User Experience (UX) - How to Improve Website UX

To create a quality user experience you need to ensure that your website can help your visitors and they find value in what you are providing to them.

Website UX Tips

Useful: Content relevant and useful to your visitors

Usable: Your website is simple for users to access what they need

Desirable: Your website project your brand and appeal to your visitors

Findable: Your visitors easily can find what they looking for

2. Tips to create a positive user experience

a.) Your website is responsive and mobile-friendly

A quality mobile experience is no longer an option is a necessity.

With most people now using their mobile devices to search the web, the experience you provide on their mobile phone is more important than ever.

 Website and User Experience (UX) - How to Improve Website UX

Just because something looks great on the desktop, it might not work so well on a smartphone.

Remove unnecessary elements, simplify the menu, make buttons large and links easy to click. Be sure to test your website on all devices.

Besides the human user experience, how your website performs on a mobile device will affect whether you appear in the search engine results. Google indexes all websites using its mobile-first index.

b.) Webpage Layout and Colors

Colors and page layouts can be distracting. Other design elements like hyperlinks, buttons, and social icons also need consistency.

 Website and User Experience (UX) - How to Improve Website UX

If your visitor is spending more time wondering why the pages keep changing or whether a bold text is a link, they will feel confused and frustrated.

c.) Clear and easy navigation

Your website navigation is your table of contents for your website. The structure of your website should be simple and the important information needs to be easy to find.

Website and User Experience (UX) - How to Improve Website UX

Keep all pages at the top level
Don’t make it difficult to know what a page is in the navigation.

Use common titles for pages like About, Contact, or Service Area. The navigation headings can be different from the actual page titles.

d.) Make your content scannable

No one likes to read a lot of text. And no one has time to read everything on your site. So you need to make your content scannable – easy to scan.

Website and User Experience (UX) - How to Improve Website UX

Making your content scannable is easy.

Add more white space. White space is one of the most efficient design elements you can add to your website.

It makes your website look modern, open, and inviting.

It draws your visitor’s attention to the most important content while also making your content more legible.

Website and User Experience (UX) - How to Improve Website UX

Use bullets to help the reader scan quickly. The bullets draw your eye to the content.

Use headlines to structure your content hierarchy.

Highlight important text. Formatting them in bold or italicized makes them easier to find.

But use highlighting for important keywords or phrases that send the message quickly.

e.) Website Performance – Fast Load

If your website loads slowly, your visitors will leave before the page fully loads. They won’t give you a chance to learn about who you are and how you can help. And they may never come back again.

Website and User Experience (UX) - How to Improve Website UX

Many inexperienced website designers build what’s pretty, not what performs well. So you need to improve website performance.

How to improve your page speed.

Images that are not compressed.

Poorly coded or unnecessary plugins. Minimize your use of plugins to those you need.

Pop-ups, overlays, or too many ads.

Web hosting server. You need a quality hosting server.

Users expect websites to load quickly. Slow websites are a failure.

f.) Fix broken links

Visitors will get frustrated when a page is missing or links are broken. When a user clicks through a link, they expect to find the information they are looking for. A 404 error page will cause them to leave.

 Website and User Experience (UX) - How to Improve Website UX

Broken links happen. Run a website audit or use Google Search Console to find and fix them regularly.

Also, modify your 404 page to at least provide a list of blog posts or page sitemaps available to them.

They may just find something else that interests them.

Last Tip

Making a good first impression is important when a new user visits your site.

 Website and User Experience (UX) - How to Improve Website UX

Your website should impress them with its speed, content, and design. They should immediately know what you are about and that they will find what they need.

If you want to improve user experience, make sure you know what your audience wants or needs.

What content will visitors look for and how easy will it be to find that information.

Understand your audience and give them that awesome user experience that will keep them coming back.

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