Voice search is a great tool to improve your marketing strategy. These days many people are using virtual personal assistants like Siri, Cortana, Google Assistant, and devices like Amazon Echo and Google Home.
Voice Search: How to Improve Your Marketing Strategy in 2022
The adoption of voice search for shopping is growing.
Speech recognition technology is the new trend and millions of people are using it every day.
Voice search SEO is your toolkit to increase traffic and generate more sales.
Here are some tips you need to know about voice search and how to improve your marketing strategy in 2022.
1. What’s voice search marketing?
Voice search uses speech recognition technology to process inquiries by speaking into their devices.
Right now, these devices are typically either phones or in-home personal assistants like Amazon’s Alexa.
Soon will see voice search become popular across smart homes, vehicles, wearables, and the entire internet of things (IoT).
Voice search marketing is the practice of improving your digital content and making sure it’s adapting to these changing search habits.
The differences between voice and typed searches are huge.
2. Voice search vs traditional search
Why voice search is different from typed search? Simply because it’s easier and more natural to talk than it is to type, spoken searches are typically more concerned with:
Location
Immediacy
Specific details
Context
Traditional typed searches will always be good for careful research. But voice search is easier and more physical.
3. Why voice search SEO is important?
Voice search marketing will be more important as technology is changing. More than half of adults have used voice search already, over a third use it every month. In 2018, only a quarter used it monthly so the trend is clear.
Voice search can help you to reach a huge, growing audience. You will have a big advantage over the competition who don’t use voice search yet.
The facts show that voice search is the next step for digital marketing.
4. Voice Search SEO Tips
a.) Local SEO
Stats show that 86% of people rely on search to find local products and services. Also, 29% search for local business at least once per week. Voice searchers are three times more than text searchers.
To take advantage of this local intent, you need to get your keywords right.
b.) Users’ intent
Voice search SEO focus on context and intent. Longer-tail keywords are becoming more important.
Most voice searches are going to be spoken naturally. It’s important to find ways to match the tone of your copy to the way people are looking for it. Stick to a concise word count if possible.
You need to give people quick answers so they can immediately take action.
c.) Use Long-Tail Keywords
When we use a computer, we use short phrases to find information. When searching using a voice assistant, our searches are a conversation with a virtual assistant.
By using long-tail keywords and phrases, and answering questions your customers are likely to have, you stand a much better chance of ranking for these queries and appearing prominently in voice search results.
d.) Use Schema Markup
Using Schema markup, you can help Google identify what your content is all about.
This is great for voice search SEO because it helps spot the best answers to those longer-tail specific questions people are asking. Opening hours, contact details, etc.
e.) Use Google My Business (GMB)
Google My Business listing gives you an added boost to voice search SEO. It lets you list all those little facts which Google appreciates knowing, based on common queries from voice searchers.
A business with a Google My Business listing will outperform a business without.
Google likes Google, and it’s always likely to view its data as more reliable than that of a third-party website.
The good news is that Google My Business is incredibly easy to use.
f.) Go mobile-first
Stats show that 27% of people worldwide are using voice search on their mobile devices.
If you don’t provide a strong mobile experience can harm your site’s rankings on Google.
If people visit your site from voice search, they will leave because the site doesn’t work. (Google could slap you with a penalty!)
Last Tip
You don’t need to be a technical SEO expert to improve your voice search marketing strategy. Focus on human needs, not algorithms!
Create a user-centric strategy.
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