Visual marketing is a top priority for marketers, businesses, and brands. Stats show that 55% of marketing experts say that visual marketing is very important to their overall marketing strategy.
Visual Marketing: Trends and Tips You Need to Know in 2021
The main reason is simple. Reports show that people who read information only 10% remember it 2 days later. If the same information is in a visual format, 65% of people remember it after 2 or more days.
Visual marketing is predicted to keep growing (80% of businesses predicted to use visual content in 2021).
Here are some visual marketing trends and tips you need to know and use in 2021.
- Mobile Video Content (Effective and Popular)
Many experts are predicting that mobile video content will generate 82% of global consumer traffic by 2022.
These days more people are consuming content on the go. So mobile-optimized video content will be a top priority for marketers and brands. More users are craving video-first content. Also, 55% of consumers looking for more video content from the brands they support.
People love video content that educates, inspires, and entertains.
How to create video content for your mobile audience.
Add captions: 80% of viewers watch video content with sound off. So you need to add captions to your video content.
Use vertical dimensions: It’s better to create video content in vertical than horizontal dimensions. (Mobile Phones)
Use live videos: live videos will help you to engage with your audience in real-time.
- Short Videos and Social Media (TikTok)
TikTok is the fastest-growing social media platform. (1.2 billion average monthly active users in 2021).
Also, Instagram has started to use TikTok-style video with the launch of Instagram Reels.
For marketers and brands, short-video content is an important visual content marketing trend. Videos need to be short, fast-paced, with a playful blend of video, audio, and text overlays to communicate your key message.
The faster you communicate your key message, the faster you can engage your audience.
- Visuals and Augmented and Virtual Reality
AR and VR are interactive technologies that provide exciting opportunities for brands and businesses in 2021.
Reports show that customers love to shop at retailers using VR and AR technology.
This interactive technology allows businesses to surprise and delight customers in innovative ways with visual content marketing.
- Educational and Visual Content Marketing
These days there is a rise of educational visual content marketing that teaches your audience something new. (Pandemic Effect).
E-learning will become a significant trend in 2021. Stats show that e-learning has already grown by 36.3% and will keep growing.
There are many ways to use visuals to educate your audience throughout your content marketing strategy.
Infographics are a great way to do this. (67% of marketers are using infographics).
Research shows that people who follow text and visual directions do 323% better than those who follow directions without visuals. Infographic is a great way to engage and educate your audience and it’s more effective than text.
- Live Streaming and Brands
All the major social media platforms like Facebook, Instagram, Twitter, YouTube, and even LinkedIn now offering live streaming to brands and businesses.
Stats show that 82% of users prefer to see live video from a brand, rather than a standard social media post. Also, 70% of users who engaged with live video content watch a live stream at least once per day.
The opportunities of live video content (Live Streaming) are endless for brands and marketers.
3 Tips for effective live video content. (Live Stream)
Define who your audience is, what format you’re going to use, and where you’re going to host your live stream.
Plan an agenda for your live stream. You need to cover the most important or interesting information in the time allocated.
Promote your live stream ahead of time to build anticipation and boost attendance.
- Stories and Social Media Platforms
500 million users are engaging with Instagram Stories daily. Branded stories inspire action from users.
The same goes for Facebook. 500 million users interacting with Facebook Stories every day.
And most recently, LinkedIn launched its version of stories.
Stories encourage users and brands to build trust and start two-way conversations using more candid Stories content.
The Stories format is designed for mobile-first engagement. So this visual content format is a powerful way to interact with and build relationships with other users.
- Shoppable Visual Content will Increase Sales on Social Media
Already, 71% of social media users are using social media for purchase discovery and research. New platform features are making it even easier to convert followers into customers.
Instagram’s new shoppable post features are giving brands the ability to use visual content marketing to sell their products.
It’s important to create and share engaging visual content that will inspire users to buy your products.
Last Tip
It’s important to know the new visual marketing trends and tips. The latest trends are all about capturing interest using visual content.
Also, video content is very effective for brands and marketers. You need to create short videos to boost your reach on social media platforms and increase your sales and profits.
New Tip!
Discover the Best Platform to Promote Your YouTube Videos. https://www.bestprofitsonline.com/myblog/videopro