Visual content is effective because our brains process visual information almost instantly. Do you know how to grow your business with a visual content marketing strategy?
Here are some tips and statistics you need to know.

Visual Content: Statistics and Benefits You Need To Know

Benefits of Visual Content

Appeal: Visual content presents information in a format that is stimulating, attractive, and engaging. This makes it easier to pique the viewer’s interest immediately.

Visual content grabs people’s attention right away. It helps your brand or business to stand out from the competition.

Comprehension: The brain’s visual processing system is faster and more efficient than other communication systems.

People can interpret visual information almost instantly and with minimal effort.

A study (by MIT) found that the brain can process an image in as little as 13 milliseconds. This means visual content is easier to understand, making it more enjoyable and attractive.

Retention: The visual processing system also works with our long-term memory, connecting the images we see to information already stored in the brain.

This makes visual content more memorable than other mediums. (MIT’s research on what makes a visualization unique.)

Visual Content Marketing and Business

People don’t want content that sells (Hard Sell) to them. People want valuable content that entertains, educates, or inspires.

Infographics, e-books, and videos are the perfect way to deliver that content online.

Awareness: Old and new publishing platforms are focusing on visual content to attract more people or visitors.

Delivering your content through these channels helps you reach audiences worldwide. This is important for your SEO strategy.

Visual content can attract more people to your site because it is something your audience craves.

Engagement: Visual content is engaging on social media. Users spend more time with it and they are more likely to share it. Even a simple image can boost social engagement.

According to Twitter research, tweets with photos get an average 35% boost in retweets, and videos get a 28% boost.

More and more social media platforms are using visual content (online video is also on the rise).

Lead generation: High-quality content is the best way to build relationships with people and turn them into customers.

E-books, videos, infographics, etc., are all helpful ways to use visual content to establish your knowledge and credibility.

Last Tip

If you want your visual content marketing to succeed, stay educated and experiment often. Learn the latest trends in visual content, follow best practices, and track what works.

Pro-Tip

How To Improve Your Social Media Marketing and SEO Strategy

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