Viral marketing (word-of-mouth marketing) is a very effective and successful strategy to promote your business. You need to use tips and trends, to get the target audience talking about the brand and spread information about it to other people.

Traditionally, viral marketing was a person-to-person recommendation. These days with the increasing impact of social media, viral marketing is mostly related to social networks.

Viral Marketing Stats

74% of consumers say they rely on word-of-mouth when making purchasing decisions

92% of consumers believe that suggestions from their friends are very helpful

88% trust online reviews as much as they trust the recommendations from their friends

The main benefit of using viral marketing is building a community.

You need to generate engagement with your community. But you need to keep in mind that not all content goes viral.

Viral Content Tips

Uploading content with a trending hashtag is a good strategy, but it won’t make your brand go viral. Here are some tips you need to know.

Value. Value is a necessity for your business. These days more and more consumers are looking for brands whose content provides more value than entertainment. People need value and solutions for their problems, no, ads and hard-sales.

Simple and Interactive. Many brands struggle to create simple, interesting, content. People love simplicity. One way to solve this problem is to create interactive content.

Effective Tips to Create a Viral Marketing Strategy

1. Use The Right Social Media

Every social media platform has different age and gender ratio. So you need to use the right social media platforms. Discover where is your target audience and what type of posts they like.

Here are the stats about the most popular social networks:

Facebook. This platform’s main audience is dominated by males (56% male to 44% female). The dominant audience is 25 to 33 years old.

Instagram. Instagram’s main audience is females, but the difference between female and male audiences is insignificant (50.9% to 49.3). As for the age, the majority of Instagram users are 18 to 34 years old.

Twitter. Similar to Facebook, Twitter’s audience is dominated by males (62% to 38% of females). Twitter also has the biggest age span, as the majority of its users are 18-49 years old.

YouTube. There is no significant spread in the percentage of male and female audiences on YouTube (68% to 67%). As for the age, the majority of YouTube users are 15 to 28 years old. There is also a big percentage of older users on this platform.

Spend some time and analyze the platforms you will be using in your viral marketing campaign. This will help you create a viral marketing campaign that is in sync with the audience that uses the platform of your choice.

2. Use Analytics to Discover Ideas and Interests

You can use the Analytics tab of the social network of your choice and discover the preferences of your target audience.

Your followers will be the primary recipients of your viral content. If the content resonates with their preferences and interests, they will be more likely to share it.

3. Use Trends and Hashtags

You can follow the hashtags, which are the indicators of current trends on social media. Also, personalization and interactivity will remain the main trends in content marketing for the future, as they have a big impact on engagement rates.

Your main goal should be to create the content that resonates with your target audience, to which they can relate, and in which they can recognize a certain value.

Make sure you choose the right platform and the right content to match your target audience’s interests. Don’t forget that your content should be valuable, and easy to distribute. This will increase the chances of your marketing strategy to go viral.

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