You have heard it many times. Videos are the most powerful tool to reach your target audience and promote your business. Stats show that 87% of businesses use video as a part of their marketing strategy.
You need to know video marketing trends and what type of videos are very popular and effective. It’s very important to know how to create amazing videos to promote successfully your business.
How To Create Amazing Videos – Popular Types of Video
Here are some of the most popular types of video.
- Educational Videos – Tutorials
Educational videos are one of the most effective methods to help your viewers or customers to learn about a subject or topic. Also, educational videos will help you to become a leader in your niche.
These days people are bombarded with ads every day. They are almost everywhere (TV, email, billboards, websites, social media). So many people choose to ignore them. Stats show that 28% of internet users in the U.S. are using ad-blocking apps.
Educational videos help you build a relationship with your viewers and increase your credibility. You will gain their trust and you can sell them your products or services at a later point.
- Soundless Videos – No Sound Tip
Studies show that 70% of mobile users in the U.S. watch videos with no sound when they’re in public places. People don’t like videos that start playing with the audio on.
Many social media platforms (like Instagram and Facebook) are using an autoplay function with the default option for videos to play on mute.
Also, many brands determined that they need to create video content that doesn’t rely on audio. So you should add captions to your video or use only visual elements to communicate the message.
This type of video has become popular because most people consume video content on the go. More than 77% of online videos are viewed on mobile devices.
- Ephemeral Videos – Instagram Stories
Ephemeral videos – Your video content is available only for a specific period (24 Hours). The most popular example of ephemeral content is an Instagram Story that disappears from your profile after 24 hours.
Brands use ephemeral videos to promote products and services by using the phenomenon known as FOMO (fear of missing out). Most of your followers check your social media profiles often, so they don’t miss out on your content.
They will act on the CTAs in your stories because they don’t want to lose the opportunity you offer to them.
With over 400 million Story users, you can benefit a lot from Instagram stories (ephemeral content) that drive your followers to interact with it.
- Shoppable Videos
Shoppable videos are one of the best ways to grab your viewers’ attention and drive them to make a purchase right away. You can increase sales by letting your audience see your products in action and allowing them to go straight to your online shop.
Shoppable videos are pretty effective on social media platforms like Instagram and Facebook. They enable users to click or visit the brand’s shop and decide whether they want to purchase an item or browse for others that might interest them.
Shoppable videos are showing multiple products throughout their duration. They enabling people to purchase any of the products shown on the screen or check out the company’s website for more.
A great benefit of shoppable videos is that viewers can buy products and services without leaving the website or social media profile that they’re on. These videos are an effective way to boost conversions and revenue.
- Live Videos
Livestreaming is one of the most effective ways to engage with your audience on a more personal level. You can connect with your viewers directly and answer their questions in real-time.
The popularity of live streaming has grown, thanks to platforms like Twitch, Vimeo, and Periscope. Even the most popular social media websites, such as YouTube, Facebook, and Instagram, have realized the impact of this trend and introduced their solutions.
Livestreaming is a powerful method for content creators to get in touch with their target audience.
It’s common for businesses to sponsor influencers on live streaming platforms and have them promote their products during their streams. This is an effective way to reach a large target audience.
Also, social media algorithms tend to prioritize live streams, because they’re transmitted in real-time.
- 360-Degree Videos
360-degree videos take video engagement to a new level. They enable you to showcase your products or services in a unique, fun, engaging way. This is a fantastic marketing solution for many brands and businesses.
One of the great benefits of 360-degree videos is that they give your audience control over what they’re seeing on the screen. They are highly engaging because they require the viewer’s participation.
They enable customers to demo your product before they decide to buy it. It’s like a test drive!
Also, 98% of Americans say that 360-degree videos are more exciting than regular ones. This type of video has a 48% higher video completion rate and generates a 15% higher return on investment (ROI).
- Vlogs – Blogs and Videos
Vlogs are one of the most popular types of video content. Many video content creators sharing expert advice, showcasing their talents or documenting their daily lives. Stats show that 47% of people on the internet watch vlogs at least once per month.
Vlogging is an effective way for influencers and marketers to connect with their audience in a more personal (and authentic) way. The goal of a vlog is to entertain your viewers through content that is easy to relate to.
Similar to streamers, vloggers often make money via sponsorship deals and merchandise sales.
- Short Video Ads
The short ad format is becoming more necessary because the average attention span of online audiences is short. With users scrolling through different types of content on multiple websites and applications at the same time, your ad needs to be both efficient and effective to grab their attention.
You need to know that ads interrupt the content the users are watching, so they don’t like unuseful or silly ads. (On YouTube, they usually wait for the Skip button to appear so they can continue with the video they were watching).
This means you have approximately five seconds to grab the audience’s attention and spark their interest.
The video ad needs to be concise and engaging so you can attract viewers’ attention.
- Long-Form Videos – Tell A Story
The tell-a-story video content is a bit different from video ads. Your videos need to be long enough to provide value. Depending on your content and audience, a video can last from several minutes to over an hour!
If your content is engaging and informative throughout the entire video, it can be as long as you need it to be.
Long-form videos are very popular because they are an effective method of covering a topic from multiple angles and providing plenty of valuable information.
Many viewers will appreciate how comprehensive and informative your videos are and want to stick around for more.
You can make videos where you provide your viewers with a how-to guide, using your product, or create a short behind the scenes video.
Now you know some of the most popular types of video, it’s up to you to decide how to create amazing videos, and how to promote your online business.
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