If you’re able to tell a completely personal and effective story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already or like your product enough after they’ve become familiar with it.
You’re communicating with your voice, you’re reaching out through emotional and verbal signals in your video.
People can read a story, but if it doesn’t have a strong punch line when somebody is reading you the story and guiding you emotionally through the twists and turns, it will not be effective.
Video marketing has been called the killer marketing path of the Internet age and for good reason. People have been making a killing with video marketing because it truly integrates with all the other ways you can promote products, services, and ideas online. It is able to achieve so much in such little time compared to other forms of marketing.
Most importantly, video marketing enables you to build a brand that your competitors really cannot touch. That’s really the bottom line because the one key competitive advantage you get is that there are so many misconceptions regarding the cost, effectiveness as well as the specific complete details of video marketing.
As you probably already know, you need to have a plan when you’re doing video marketing.
You know that if you have a solid video marketing plan and you know how to create the right videos and get it in front of the right people at the right time you get the right results.
Unfortunately, if you begin video marketing with absolutely no clue, you probably blow through a lot of money without success. You probably will experience the same negative results that scare many people. Catastrophy and disappointment.
Thankfully, you can use some of the very powerful online marketing blueprints to put together a video marketing strategy that can produce the results you’re looking for. Preferably the resource must not just focus on traffic or video production.
In addition, it should not refer to the common things that everybody else is talking about. Instead, this marketing mastery blueprint should walk you through the whole process.
This begins by selection of a niche, finding the right type of video to produce, learning from your competitors, and give ideas on how to produce videos that audience members will find compelling.
Video in itself is not magical. Just because you come up a video doesn’t necessarily mean that you are going to be rich overnight. You have to make the right video appealing to the right audience to market to them at the right time in the right sequence so you get the right results.
Use Videos to Drive Traffic
The second-most used search engine on the Internet is YouTube. You can use this to your advantage, driving traffic to your website. Of course, you need to make sure that you are set up properly in order to make the most out of the traffic that you receive.
Perhaps one of the most important things that you need to consider is that the video must be not only entertaining but it also has to pertain exactly to your subject matter.
It’s a big mistake to create a funny video on dog training and then try to drive traffic to a website that teaches people how to make money online or how to promote their business.
You’re going to be disappointed in the results that you receive whenever you try this. If, on the other hand, you are able to put out an entertaining and informative video on dog training and then drive people to a dog training website, you can expect impressive results.
It is also important for you to make sure that you are getting the maximum amount of people from the video page on YouTube to your website. It would benefit you if you used your URL as many times as possible, perhaps in the title of the video, at the beginning of the video and at the end of the video.
When you do so, you would be surprised with how many people are going to come over to your website in order to see what else you have to offer. That is where the real magic happens. You drive traffic to your website and make money.