Video marketing is a great method to promote your business, products or services. Also, the blogs are a very effective method to market your business. How can you create an amazing combination of the two marketing methods?
Here are some tips you need to know about video marketing and blogs.
The most common forms of content used in blogs are text posts, images, and links. The businesses describe their products, showing photos of them, and building links through their company blogs.
Many businesses focused on how to make money with a blog. They are using their blog post content to promote products or services to their target audience.
Businesses are using new trends to increase traffic and sales. That’s the point of the combination, video marketing, and blogs.
People and search engines love the video and the blogs. It’s an awesome opportunity to combine the two methods and grow your brand and your online income.
As defined by marketing professionals, video marketing is the act of putting your content into a live version complete with motions and audio. You can incorporate these videos into your blog posts to serve as complementary visuals for your marketing campaigns.
As you know people prefer to watch a video than to read only text.
There are different types of content that your video can contain. You can feature demos showing how your product works or how they are made. You can also feature consumer testimonials, like the ads that you usually see on television, about how the product has benefited them.
New promos like contests can be a good topic as well for your video. Actually, your written content may be used as a topic or theme for your video.
Video marketing is a strategy that most experts consider to be great in transforming your passive readers into interactive potential clients. In fact, they have proven effective that most business owners make use of videos for their call to action (CTA) messages.
Videos can stimulate their senses so you can expect a better response to them. As they include motion and audio, the audience can also appreciate your product more because they get to see them in actual use.
In starting your own video marketing campaign, you need to be able to come up with a clear and creative copy. This would serve as your guide in creating the content of the video.
When you have a comprehensive copy, you can start shooting your video and editing them afterward to make sure that it is of high-definition quality. The video can then be uploaded in free hosting platforms like YouTube and Vimeo. Or, it can be directly uploaded to the website or blog that you are managing.
Free hosting sites are popular among video marketers because the chances of being watched are bigger there. All the site visitors can come across the video whether or not they have actually searched for it.
This means that if you put up your video on YouTube, there is a higher chance of it being watched than of your website being visited. It would also increase the probability of your blog generating higher traffic because the link would be posted in these hosting sites.
You must also remember that when using video for your own business, the content should be concise and direct to the point. Keep in mind that your visitors may not have a long attention span so watching videos that last more than 10 or 15 minutes may be boring for them.
Also, try to make the videos as lively as possible. If you can, make your lead characters talk lively and with a lot of background visuals.
Video Marketing Trends – Mobile Devices
Currently, mobile devices are responsible for over 30% of all video views and this trend keeps growing. Stats show that by 2020 94% of tablet users will watch the video using their device.
The fact is the popularity of mobile devices is growing. Support for video content on social networks is making them a very effective tool for engaging with online audiences.
Facebook is competing with YouTube to secure their place at the top as the number 1 video destination. Short-form and Interactive Videos are here, and they’re not going away any time soon!
The mobile devices enable consumers to enjoy high-quality video wherever they are. This presents new opportunities for brands to really take advantage and benefit from the power video can deliver. Here are some tips you need to know.
1. Short, effective, message
In today’s fast-paced non-stop environment, consumers don’t have the time (or attention span) to watch long-form videos. The importance of video is to capture their attention in the first second and keep it right until the very last. Make your videos impactful and most important of all, keep the message short and to the point.
2. Connection and relationships
The video is the link that connects you directly with consumers. With video you can create relationships with your audience, it will become the most effective method for humanizing your business.
3. Video tutorials
There are very few people who haven’t used a YouTube tutorial to learn how to do something. Video tutorials will be a top-selling tool for businesses to educate their consumers.
4. Youtube – the leader
YouTube continues to grow. With more than 300 hours of video content uploaded every minute! However, with 1 billion plus video views on any one-day, Facebook will challenge Google’s YouTube for the #1 video destination.
5. Social video
Personal video sharing is on the rise. In the next years, more than half of all videos created will be shared only on social media platforms. Emphasis will be on creating a great quality video on mobile devices.
6. Video and SEO
Video SEO really matters, Fact! With good quality video SEO, you can drive traffic to your website. Search engines such as Google now understand video better.
Good quality Video SEO means using targeted keywords when adding titles and tags to your videos. Creating a set of videos, each focusing on a different search term, and using multiple video sharing sites to increase backlinks to your main website.
7. Conversion rates
Having videos on your homepage increases conversion rates by more than 30%. In 2020 more businesses will use interactive videos on their homepage as a method of qualifying leads.
8. Responsive websites
To have a responsive website is a necessity. Mobile devices drive approximately 40% of all internet traffic today and growing every day. Online Videos must be created with mobility in mind. The viewing experience is everything, no matter the device.
A poor quality video could push people away from your brand.
9. Interactive video
The introduction of fully interactive video that engages a target audience by enabling viewers to participate in the video and tie their responses directly to marketing automation and CRM systems, to qualify sales leads and increase conversion rates will become the norm.