Video marketing is a very effective tool for businesses and marketers. Also, continues to grow in popularity. More people demand video experiences in communications delivered to their inboxes or newsfeeds.
When used correctly, video marketing promotes your product or service, educates your customers, entertains, and helps you to attract new audiences.
Here are the top video marketing statistics and trends for 2020 that’ll help you to create an effective digital marketing strategy.
How to Grow Your Brand with Video Marketing
It’s important to understand how video marketing can help grow your brand, build a following, and increase your sales.
Video marketing has evolved from being an entertainment medium to transforming the way consumers shop.
90% of customers say that video helps them make purchase decisions and are more likely to buy a product after watching a video.
You can use video throughout the buyer’s journey, not just to build brand awareness and increase engagement.
With video marketing, you can retarget website visitors or social media followers, re-engage people, and attract new clients.
Whatever the size of your business, video is a very effective marketing tool (a necessity) you need to use.
You Need to Create a Video Marketing Strategy for Many Channels (Cross-Promotional)
How can you get your customers to watch your content? Posting it on your website has many benefits, but you need to distribute your videos on multiple digital channels for maximum impact.
A cross-promotional strategy works well because it gives you the ability to display your videos across landing pages, social media newsfeeds, digital ads, email newsletters, and more.
Social Media
While you can use video marketing on most digital channels, it’s an important part of every social media platform.
Facebook continues to be the top video marketing platform and where many marketers plan to invest.
However, YouTube and Instagram continue to grow and attract many people. With the rise of “live” and stories, different video formats on social media will continue to become more common in 2020-2021.
Video Stats
Videos that are shared on social media 1200% more than images or text
Facebook users watch an average of 8 billion videos daily
65% of businesses have reposted that a Facebook video resulted in a new customer
78% of marketers have posted a video on IGTV
Also, user-generated content, which has proven to be highly effective in increasing engagement. Word-of-mouth recommendations help move customers faster through the buyer’s journey because it’s considered more trustworthy and credible.
Video Marketing ROI – Stats
Your marketing strategy all boils down to the return on investment (ROI) it produces for your brand. Video marketing has the potential to earn new customers and increase your bottom line by engaging more people.
94% of businesses earned new customer from a video on social media
92% of marketers are happy with their video marketing on social media ROI
In the U.S., video marketing has transformed into a $135 billion industry
Video Marketing Audiences – Stats
Research shows that video marketing is widespread across all demographics and verticals that suggest a majority of people are consuming it. The truth is that more and more consumers are watching video content than ever before.
75% of businesses report that they’re creating more videos now compared to last year
In the U.S., there’ll be 232 million video watchers by 2020
85% of all internet traffic will come from videos by 2020
Six out of 10 people prefer watching online videos instead of TV
18 to 34-year-olds would drop what they’re doing to watch a new video
Mobile Video Marketing – Stats
Smartphones are an integrated part of our daily lives. So many brands are now paying attention to mobile video marketing. The future is certainly mobile-dominated and, with video marketing, you can attract more customers.
Millennials are 1.35 times more likely to watch videos on mobile devices
More than 70% of videos on YouTube are being watched on mobile devices
35% of mobile shoppers discover new products while watching videos
94% of Twitter video views occur on mobile
90% of mobile video viewers will share the video with others
Video Marketing Trends
The video will continue to become more important in 2020 for digital marketers and brands. It’s estimated that people will spend more time daily watching videos in upcoming years, and 83%-85% of marketers will begin to implement video into their digital marketing strategy.
Videos optimized for every social platform like square videos for Facebook and vertical formats for Instagram
Personalized videos for targeted segments to develop a more custom-first experience
Live and social stories that humanize brands and build a 1:1 relationship with customers
Google Ads campaigns across the Display Network and YouTube
Shoppable video content
video marketing is a very effective strategy you can not ignore. Whether you’re “going live” or developing expert interviews, videos help your customers see a different side of your brand through an engaging, visual lens.
Don’t forget that video marketing is very effective because people love videos. Without people you have not customers, you have not a business. Very Simple!
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