Video marketing is a great tool for businesses, brands, and marketers. Also, 95% of marketers say that video content it’s better than other content types. These days more marketers and individuals have started to using video marketing to promote products or services online.

Video Marketing: Report and Stats 2021

Video marketing keeps growing and it will continue to attract more people, success, and profits.

Here is a useful report and stats you need to know about video marketing in 2021.

1. More People are Becoming Creators

Video creation increased by 135% in 2020. So it’s clear that many businesses and brands are investing in video. Also, many videos last year were user-generated. These days more people are becoming video content creators themselves.

The rise of video to communicate and educate buyers will continue to grow, and more individuals will become video creators.

2. Educational Video Content

In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars. The educational nature of these video types supports shifts in remote buying experiences.

The more information you provide about your product, how to solve a problem, or answer an asked question, the more prepared and informed your buyers will be when they’re ready to buy your product.

3. Video Analytics

To understand if your video worked, who’s watching it, and how long they’re watching it for, you need video analytics.

The marketing world is discovering and embracing this, as most companies report using some form of video analytics in 2020. Those that do are happier with the return they get on their video investments.

More marketers invest in online video platforms to create, manage, and host their video content.

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