Video marketing is a popular method to promote your products or services. But how do you reach young people (Millennials) and generate more sales?
Video Marketing: Millennials (Young People) and Video Marketing Strategy
Here are some statistics about millennials and why you need a video marketing strategy to increase sales and profits.
It’s no secret that millennials love videos. So video marketing is an integral part of any successful marketing strategy.
These days businesses and brands that target the newest generation (millennials), need to create video marketing strategies. Because traditional advertising and marketing methods are ineffective and outdated.
Many studies are showing that millennials are most interested in video marketing. Also, many business experts are saying that video marketing is a necessity for businesses that looking to attract young people.
Statistics show that 65% of millennials prefer to watch a video from a company than read a newsletter or email.
Also, many studies show that millennials are far more interested in video marketing than any other type of media.
Experts say that millennials prefer to watch videos on their smartphones or other mobile devices. (The perfect target audience of video marketing).
Experts also say that millennials are very likely to follow their favorite companies or brands on YouTube and other social media (Instagram, TikTok).
Also, 50% of millennials follow companies or brands on Twitter, and 84% of millennials follow their favorite brands on Facebook.
Posting videos on social media platforms is one of the most effective ways to market your business or products.
Over 80% of millennials say that videos are helpful when they research a product to buy. Many millennials read reviews or watch video reviews.
Many millennials found that using video was helpful in comparison shopping between products.
Also, many studies have shown that 70% of millennials are very likely to watch a company video when they are visiting that company’s website.
It’s a great opportunity to market their product on their website.
Last Tip
Statistics show that video marketing is the future for businesses that looking to reach millennials and increase sales.
Also, these days it’s better to use fewer promotional tactics and more personal tactics (personalization marketing) to sell more products.
New Video Marketing Tip!
Discover the Best Platform to Promote Your YouTube Videos.
