Today, people take pictures, shoot video, and view all kinds of content on their phone without even thinking about it. The ability to create videos, photos, and then distribute them globally is much easier to do than ever before.
Video Marketing is one of the most effective ways to reach out to new customers because the video is so engaging and affordable. But it’s hard to compete because so many more people are taking advantage of video, and you can get lost in the online video world.
Here are 4 effective tips on how to promote your videos.
1. Optimize Your Content
If you’re targeting a younger, more mobile crowd, you need to know how to optimize your video content for mobile phones. Viewing video on a smartphone platform is a very different experience from watching a video on laptop or desktop.
Smaller displays, under different lighting and noise conditions, will have different requirements to enjoy a video. Make your research to find tips and techniques about video optimization.
2. Effective Thumbnails
Don’t ignore the power of a good thumbnail. When people are scanning through a video platform such as YouTube, they’re looking at the thumbnails that they see. So making sure to frame and emphasize the image in your video that gives you the most impact is going to help you in the long run.
You want to engage, and provoke the viewers to want to know more. Learn to cultivate this habit and put it into practice with your video marketing.
3. SEO
It’s very important to make sure that you don’t ignore search engine optimization, or SEO. Give your video a title that is SEO-friendly, make sure that you use appropriate tags and meta-descriptions.
You need to ensure that if people are looking for a video in a subject or topic that your video covers, then your video is on the top of those search results.
4. Use Social Media
Depending on where your target audience is. Promotion on the right social media platform is critical to success. If you’re trying to appeal to an older audience, make sure that your promotion efforts go to Facebook.
If you’re going after a younger crowd, post your video on Twitter, Instagram, Pinterest, etc. Make sure you use the appropriate hashtags to improve your SEO and your rankings on search engines.
In the same way, if you know specific communities, such as online forums, would take an interest in your video, do some promotion work there as well. If you know where your market is online, then go to that platform and promote!
Many people like to share videos with their followers and friends. So take the time to include the share features with the social media platforms that you think may be relevant. Always make sure you include as many options as you can.
The more people who want to share your video and actually can, the more your video will be shared and seen, and thus your videos will start marketing for themselves.
As you know people love the visual content and the video is the first option! Take action now and start your video marketing campaign for your business.
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