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When you create a short video to explain something important to your audience that would take more time to explain in print, you’re giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It’s not seen as easy to do because there are some tools needed and some thought must go into the production of the video.
Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and your authority in your niche. Video marketing is a very effective tool for your business.
Boost Your Brand
If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the information will also enhance your brand’s recognition. It is said that it takes a new person at least seven times seeing your brand before they begin to remember it. That’s why even when people don’t click on the video and watch it, they’ll still get some of the information into their head if it’s branded well.
And, if you get the headline right, they might share it, which spreads your message even further.
Understand Your Audience
Video marketing is very effective. But when you create marketing videos, it’s important to understand who your audience is, what they want, what they need and how your information solves their problems better than your competition does.
Once you have determined your target audience, narrowed down your subject matter, and you know what message you want to convey to your audience, it’s time to create a very targeted video that’s a maximum of two to five minutes long. That’s about the highest attention span most audiences have. It may not seem a long time, but it gives you a good deal of time to provide value, relevancy and the quick solutions that your audience desires.
Videos Are Easy To Make
The most important aspects of marketing videos is that people can clearly see and hear what’s happening. That means lighting and audio are important. Today it’s not hard to find an affordable camera. The camera on your smartphone is good enough.
Businesses that use videos in their marketing are seeing a huge increase in return on investment. Videos increase conversions, so it makes sense to learn as much as you can about video marketing.
You simply have to have some online video presence to succeed in business these days.
SEO Tips for Your Online Video Marketing
Many of these videos can be found on YouTube, which has become a very powerful search engine next to Google. Most videos are almost immediately indexed on the web. Creating a well-optimized channel is one video marketing strategy for attracting more visitors to your website.
Channel Optimization
Here are the guidelines to optimize your channel:
1. Channel Settings
Create your channel with the following settings: Your company name should be part of the title; check the visibility box and allow visitors to find your channel using your email address. For the channel tags, choose the same keywords that are used in your website.
2. Videos and playlists
Select “My Uploaded Videos” and to play the featured video automatically. The features video should be selected from one of your uploaded videos.
3. Profile
The profile name should include your business name. Then, in the website section, write your website URL. Add the link to your company’s Twitter or Facebook pages to the summary of the channel’s content in the channel description. In describing your company in the “About” section, use your targeted keywords.
4. YouTube Videos Optimization for Search
1. To optimize your videos for the search engines, try to upload only engaging and high-quality videos. The subject should be related to your targeted keywords as the keywords will have to be mentioned in the video.
2. The video title should also include the company name and ends with the word “video.” In the video description, begin with the company name so that it shows even in the unexpanded view. Include three to five keywords and the links to Twitter and Facebook pages.
3. For tags choose three to five targeted keywords.
4. Choose a thumbnail that would attract the visitor to click.
5. Set sharing and broadcasting options to “public” based on standard YouTube license. Allow the following: comments and voting, video responses, ratings, embedding and syndication.
6. Provide a transcript of the video which the search engine can index. As the videos are converted to a Java format which can not be crawled by the search engines.
7. For the date and map, use the company address.
How to Promote Your YouTube videos
Promote your video by: Embedding it on the company website using the YouTube URL and by syndicating it through social networking websites.
By using the right video marketing tactics, your videos can help attract the much-needed traffic to your website. Video marketing is a very effective tool for your business if you use it the right way.
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