These days video marketing is a necessity for all the businesses. But it’s a very competitive area. Stats show that 5 billion videos are watched on YouTube every single day! So, how can you create an effective video marketing strategy to win the competition?
Here are some effective tips you need to know. Discover how you can rank higher your videos on search engines and generate targeted traffic, sales.
- Emotional Video Success
Videos that bring out the emotions of their viewers are the most successful. As you know, people buy with emotions, not logic! If you’re able to use that in your video marketing strategy, you are a winner.
How to create emotional videos. First, ask yourself how do you want your viewers to feel when they’re watching your video? Maybe you want them to feel powerful, or happy. And then make them feel that way with your video.
- Brand Identity – Customization
Every piece of content that you create must be always aligned with your brand’s identity. This applies to your website, your social media accounts, and your video content. Your brand’s identity is what makes you recognizable to customers and has an impact on how prospects perceive you.
To communicate this identity in your videos, you need to customize them. The colors you use, every single element that appears in the video. Also, always remember to include your logo.
- Target Audience
If you want your message to be heard and understood, you need to know who you’re speaking to. Who is your target audience?
Try to be as specific as possible: gender, age, location, interests, income, etc. Imagine your ideal buyer (buyer persona) and create interesting, informative, videos for them.
- Audience Retention – Attractive Video
YouTube has an algorithm that rewards audience retention. If you manage to retain your audience’s attention throughout your video, YouTube will know your video provides useful and relevant content.
How to create an attractive video: Make it clear and engaging through the use of powerful visuals and storytelling. Also, you can ask questions your audience has, and instead of answering them immediately, do it gradually throughout the video.
- Generate Engagement
Another smart way to improve your ranking is to encourage customer engagement. Getting your audience to like and comment on your videos, is a very effective tip.
You can boost your video engagement by using a CTA (Call-to-Action) and asking your viewers questions. Also, remember to always share relevant, informative, and useful content.
- Provide Solutions to Your Target Audience
Content that focuses on giving solutions to your target audience is pretty valuable and useful. You need to know your audience very well. If you understand their problems, then you’ll be able to provide them with the right answers.
If you save your viewers from their problems you will gain their trust and you will become an expert for them! (The Solution They Need!)
- YouTube Optimization
Never forget YouTube optimization. This is the most important and pretty effective tip if you want your video to be ranked No. 1 in search results.
YouTube offers many features to help your video rank higher in the search engine results. Use your main keywords and include your longtail keyword in the title of your video. Add a description that explains what your video is about.
Also, include any additional information that can help your target audience.
- Create educational videos
Another great tip to attract your target audience’s attention is to create educational videos. The power of educational videos is amazing. Many people searching on YouTube for answers and tutorials.
YouTube has a tutorial for everything: How to build a robot, how to become a successful marketer, how to create a website, etc. Google understands this, which is why YouTube videos often end up being the highest-ranked answers to certain questions.
People like to watch entertaining and useful videos, instead of reading long, boring, articles.
- Very Important – Have Fun!
Above all, your video content must be useful and entertaining. Don’t forget, nobody wants to watch a boring video. Communicate with your audience as if they’re your friends. Try to be funny and relaxed.
Any type of video, no matter how serious, can be turned into something worth watching. Storytelling and animation can help make your videos as fun as they can be.
Create useful, engaging, and interesting videos and don’t forget to make it fun and entertaining.
These tips will help you boost your video content and achieve higher rankings on search engines.