Most people in business and marketing know the power of video. They know that it’s essential to learn how to create engaging videos.

Video Marketing: Tips to Create Engaging Video Content

Statistics show that 80% of video marketers said video has helped increase sales.

87% of video marketers said that video increased traffic to their site.

99% of people that did video marketing in 2021 said they would continue in 2022.

Videos help drive traffic, capture leads, build brands, and make sales.

Here are some tips about video marketing and how to create engaging video content in 2022.

Here’s a quick summary:

Tell them what’s in it for them

Intro and branding
Give them the value
Recap with a conclusion
Advise them
Call-To-Action
Drag at the end

1. Tell them what’s in it for them

You have a limited amount of time to capture the attention of your audience. You want to let them know what’s in it for them and why they should watch your video.

If you keep them guessing what the point of the video is, they’re probably going away.

2. Intro and branding

Now you need to let the viewer know who you are and what you do.

The point of making videos is to provide tactical or entertaining content so viewers will become more familiar with your brand and check out your products.

3. Give them the value

This is going to be the longest section of your video. You give them the information that they came for.

Again, keep in mind the platform on which you’re posting, but try to provide as much in-depth information as possible.

If you overpromise and underperform in a video, it’s not going to be good for your future viewership.

With videos—just like blog posts, infographics, or any other form of content, you need to make sure that you provide something of actual value.

4. Recap with a conclusion

A summary is important because it reinforces everything that you just taught. It makes your information, and your brand, way more memorable. The recap doesn’t have to be complicated. It’s better to keep it simple.

5. Advice or Recommendation

Now that you’ve given them that information that they came for you need to give them the next steps. It could be some advice, a recommendation, encouragement, or even a warning.

It should be helpful and pertain to the information that you just provided them.

6. Call-To-Action

At the end of every video, there should be a CTA that attempts to turn viewers into subscribers, regular visitors, and customers.

It can be as simple as prompting people to simply visit your site by clicking a link, or it can be a link to a lead magnet.

The end goal is to make people end up on your website or collect some of their information so you can start to email them.

7. Drag at the end

You should drag the end of your video. You let it continue to run for 10 to 15 seconds after the last word is said in your video. That may seem like a waste, but there is a reason for doing this.

Towards the end of videos, most platforms suggest other videos for you to watch. Those suggestions block the entire screen, which means it makes your CTA graphic useless.

By allowing 10 to 15 seconds before the end of the video, you let people contemplate whether they want to follow your CTA, making it more likely they do what you want them to.

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