video marketing trends can help to improve your content marketing strategy.
Video content is one of the most popular and effective ways to engage your audience and increase sales.
Video Marketing: Trends You Need to Know for 2023
Here are some video marketing trends you need to know.
Some Video Statistics
Video is preferred by 80% of people over the written text and is used by 87% of businesses as a marketing tool.
Also, 88% of consumers have been convinced by a marketing video to purchase products and services.
Live video has become a critical part of connecting brands with consumers.
Vlogs and social media stories are great ways to show brand personality, educate your audience, and create a personal connection with your community.
Most people watch videos without sound.
User-generated content is rated as the most authentic, trustworthy form of online content.
In 2023, video content will be critical for reaching your audience.
- Live Video
For content marketers, the live video should be at the top of the list of video marketing trends to follow in 2023. Consumer demand for live video content it’s growing.
People prefer video content, but they engage more when the content is live.
- SEO and Video
SEO is a necessity for a successful video marketing strategy. Reports show that videos are 53 times more likely to generate first-page rankings than other traditional SEO techniques.
Make video content relevant to consumers by answering their questions, educating them, and creating video content that’s interesting to watch.
Be consistent. Just like with traditional SEO content, consistency is key to boosting your rankings.
Create video content frequently and always publish it to your website where it will help boost traffic.
Don’t forget technical optimization steps like title tags, keywords in descriptions, and responding to comments to drive engagement.
- Vlogs
Storytelling is one of the most effective ways to connect with consumers, improve your brand personality, and engage your audiences. Vlogs (or video blogs) are a great tool for telling stories.
They’re also a great opportunity for sharing tutorials or product information, which makes viewers more likely to engage and convert.
94% of customers say that watching a brand video has helped them make a purchase decision.
Vlogging is an effective, cost-efficient way to educate your audience about products and services.
- Social Media Stories
Social media stories show a brand’s personality and create a more personal connection with your followers.
Social media stories can help to interact with your followers. Use the questions feature on Instagram to do Q&A with your audience. Post polls to get their input on products and ideas.
- AR and VR Videos (augmented reality and virtual reality)
AR and VR content become a mainstream video marketing trend as technology becomes more effective and people demand interactive content.
brands need to incorporate it into their video marketing strategies because traditional video may not be enough.
The pandemic has accelerated the growth of AR and VR as brands across industries used it to create virtual experiences.
Retail stores offered virtual “try before you buy,” healthcare providers used AR and VR for self-guided diagnostics, and educators kept students engaged with AR and VR games and activities.
AR and VR may never totally replace the in-person experience, but they’re here to stay as a tactic for video marketers.
- User-Generated Content (UGC)
Consumers trust user-generated content more than branded content. 60% of consumers think UGC is more authentic and trustworthy than brand content.
You can partner with satisfied customers (brand advocates). Customers can generate video content on their social channels and you can reshare it to give it more visibility.
User-generated content builds consumer trust and influences purchase decisions.
Use these video marketing trends to create a new successful marketing strategy for 2023
Pro-Tip
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