Video content is very popular and also, is a very effective marketing tool. Video allows customers to get all the information they need about your brand or business pretty fast. With video content, you can engage customers and attract more interested people than ever.
Stats about Video Marketing in 2020
A new study showed that 78% of people watch videos every week, while 55% of people watch videos daily.
Hubspot found that 72% of customers want to learn about brands through video and 85% of businesses now use videos as a marketing tool.
Cisco predicts that in 2020, there will be close to 1 million minutes of videos uploaded to the internet per second.
Google states that out of ten people, six would rather watch videos online than television.
Your video marketing strategy in 2020 needs to be effective
How does your video marketing strategy can increase the view rate of your videos? Here are 5 tips about how to create an effective video marketing strategy.
- Your Marketing Goals and Target Audience
Everyone wants to create a ‘viral’ video. But, that’s just social proof. When it comes to brands, your video marketing strategy needs to cater to the marketing goals you want to achieve. These goals could include:
Increase brand awareness
Increase sales and revenue
Get leads
Increase in traffic.
These goals can only be achieved if you can identify who you want to market to exactly. You need to have a clear understanding of what your audience wants and expects. To create a video that reaches your target audience, you need to determine a couple of things like:
The channels they use to watch videos
The language they are use
What they need or searching (You provide a solution)
Once you understand where they are, what motivates them, you can create a video that instantly connects with them in a useful and effective way.
- Types of Video
Now that you know who you are creating the video for, you need to determine what type of video to create. Different audiences prefer to consume videos in various formats. Here is a list of the most popular types of videos brands use to market themselves:
Demo videos
These are the most popular type of videos used by brands to showcase their products or services. Through these videos, you can take your viewers on a tour of how your product works or how effective your service is in action.
Brand videos
Brand videos are used to tell the viewers the story of your brand, vision, mission, and plans. The goal of this type of video is to increase awareness and connect with your target audience.
Event videos
If your company is hosting a conference, an event video is the best way to raise maximum traction about the upcoming event. You can showcase a highlight reel or give teasers of what to expect to build curiosity among the viewers.
How-to videos (Very Effective)
People are searching for information every day. Brands can impress viewers (target audience) by helping them solve a problem through how-to or instructional videos. These videos can present your product or service as a solution to common issues faced by viewers.
360° and Virtual Reality Videos
Technology advancements are the best way to capture a viewer’s attention. The latest trend is all about 360° videos, wherein people can “scroll” around to see the content from every angle.
Virtual reality (VR) videos allow users to navigate and control their viewing experience. These videos aim to make the viewer feel like they are present at the location.
- Market Your Brand
Regardless of the type of video you decide to create, you need to remain consistent with your branding. Videos are a great way to spread brand awareness, and regardless if a viewer purchases your offerings or not, you need to ensure they retain brand recognition.
By maintaining consistent branding, you will be able to instill a sense of professionalism which will, over time, lead to trust. To do this you need to integrate certain branding elements in the videos you publish – so your customers recognize your content whenever they see it.
- Short and Simple Videos
Videos are popular because they are easy to consume. The longer the video, the higher the risk of the viewers leaving the video midway. Your video script needs to be short and simple. For example, a 350-word script usually equates to 2 minutes, which is plenty in the video world.
Yes, just 350 words are more than enough. Videos work differently in articles. When writing the script, you may feel like you aren’t saying enough, but when the same is read aloud, you’ll realize that you’ve said more than enough.
Articles need to use more words to explain all the details as the reader is just relying on the text to understand the context. However, in the video script, the viewers can listen to the presenter while they point to visuals that show them what needs to be done.
- Tracking and Metrics
Before you start video marketing, you need to have your goals defined clearly. Select the specific metrics that will help you determine if you have accomplished your goals or not. This will help you measure the ROI of the content you publish.
There are many tools and apps available to use for this reason. Just remember to invest time and effort to create an effective and successful marketing strategy for your business.
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