In 2021, businesses spent over $49.5 billion on video marketing. Videos are an effective way to grow your business if you’re an entrepreneur, small-business owner, or marketer
Video Marketing: Tips to Grow Your Business with Short Videos
Short videos are the new trend, as they can grab people’s attention quickly, build a relationship with viewers, and promote your products or services.
1. Why short video content is valuable
Short videos can help you reach to increase your sales by holding viewers’ attention for longer than other forms of content.
Stats show that 50% of consumers would prefer to engage with videos on social media. Also, people stop scrolling once a video catches their attention.
2. Tips to create effective short videos
Here are some tips to help you produce great short videos.
a. Use UGC
User-Generated Content (UGC) is a cost-effective way to create video content for your website or blog. Using UGC in your videos also gives your content an authentic feel.
b. Create Educational Videos
Educational short videos are a great way to bring customers to your website by answering their questions.
According to Google, the global watch time of educational (how-to videos) increases more than 65% year over year.
These numbers show that people depend on videos to learn new skills, how to use a product, and more.
Businesses can increase lead generation and brand loyalty with educational short videos. But make sure that your videos are interesting.
c. Tell a Story – Storytelling
Storytelling is a great marketing strategy. It increases engagement, emotional connection, and helps people remember you.
Also, storytelling can increase the value of your service or product by over 20%.
d. Use Music and Subtitles
When you create a brand-new promotional video for your business, you want to encourage viewers to watch the entire video.
You can do this by adding trending music to your video. This will give you more engagement, as the sounds will grab people’s attention as they scroll. You can use video marketing tools to add music and sound effects.
Also, you need to use subtitles. They allow viewers to watch a video without sound.
You can use subtitles in introductions or give the viewer additional information.
e. Use CTA (Call To Action)
You need to direct viewers to take the next step with a strong Call to Action (CTA).
Ideally, you should tailor your CTA to your sales funnel. The sales funnel stages you need.
Create Awareness = when the viewer first learns about your brand and product
Create Interest = when the viewer gets curious and seeks more detailed information
Create Desire = when you build a desire for your product or service in your viewer
Create Action = when your viewer takes action and makes a purchase
When creating awareness stage videos, you can use a CTA that encourages viewers to explore more of your content.
Last Tip
A short video strategy can grow your business if you do it right. A short video is a great way to grow your brand’s awareness on social media platforms.
These are some of the best short video tips to grow your business successfully.
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