Twitter has published a new overview of key video tips and inspiration notes to get you thinking, which could help to boost your Twitter video strategy.

Twitter: Video Creation Tips

The listing includes composition notes, based on video engagement trends in the app, and a selection of ideas for your next video upload.

And given that Tweets with video attract 10x more engagements than Tweets without, and video ads on the platform save more than 50% on cost-per-engagement, it’s definitely worth considering video in your tweet strategy.

It’s a simple list, but it could help you to create a new video strategy on Twitter.

Twitter has conducted various studies to further highlight the benefits of video content, and video advertising, on their platform.

Twitter has published a new, easy-to-follow checklist on how to create more resonant Twitter video content.

A summary of the keynotes:

Use a close-up or fast-moving opening shot to grab attention

Feature your logo at the start to drive brand association

Including people in the opening frames of a video has been shown to drive higher retention

Focus on telling a whole story

Utilize a ‘sound off’ strategy to maximize viewership

A video is an effective option for Twitter, with some unique elements specific to Twitter’s short format that you also need to keep in mind.

This quick listing should get you thinking about how you can use Twitter video in your strategy.

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