Twitter has created a new guide for marketers. If you are already using Twitter and you want to learn more about Twitter and marketing, then the new Twitter Planner guide is incredibly useful for you.
Twitter: A New Guide For Marketers in 2022
The Guide – Details
The full guide is pretty hefty (69 pages). This may seem a lot for you, but a big part of it is template-based.
So you will find plenty of templates to use. Templates will help to plan your Twitter activity for 2022.
It’s well presented and it allows you to have an overview of the key events that you should be tweeting about.
If you want to reach your target audience and attract more people you need to offer them educational, relevant, and entertaining content every day.
It is impossible to keep your target audience interested if you don’t post regularly.
So it’s very useful to use this calendar template.
Guardrails – A New Term
This is a new term. Guardrails mean to keep your Tweets safe and positive for everyone involved.
These days brands need to stand for something. Your brand needs to have a clear positioning.
Your brand needs to understand “what it is” and “what it isn’t”. Brand owners have to design, develop, and implement brand guardrails as part of their brand management process.
It is divided into three areas. Copy, media, and emojis. The Twitter guardrails template helps you to outline things you can include in your tweets and the stuff that will affect your brand.
It’s a new way to improve your approach and online presence in 2022. Also, it helps you to provide value to your audience.
The Best Section
The best section is the ‘month of tweets’ template. Twitter outlines ideas for a month’s worth of tweets. It has a variety of topics and content types.
The best thing is that even if you stick to the ‘month of tweets’ you’ll still be tweeting entertaining and engaging content. And with consistency comes engagement.
There are suggestions like:
FAQs
Twitter polls
Questions
The guide also contains some key tips that can help you ensure your tweets are consistently good enough to be noticed and engaged with.
Last Tip
This guide is useful for marketers who want to dominate Twitter in 2022. Twitter wants to help marketers because marketers will help Twitter to keep growing. It’s a classic marketing strategy.
If you help me, I will help you!
Pro Tip
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