Twitter is a great social media platform and also, a perfect tool to promote your business. Here are 3 effective tips on how to grow your business and your brand on Twitter.
1. Twitter Profile
Twitter profile reflects what your business is. The profile picture should perfectly fit into the image box. The image should be clear, visible and not stretched. Also, Businesses can use their logo or image of the founder in the profile section on Twitter.
It’s better to use an image of the service or product you sell. The selection of image depends on what is it that you are trying to achieve with your account.
For creating attractive cover photos, you can use Canvas’s free service. They have a wonderful feature to create a Twitter cover image with all dimensions set beforehand.
2. Content Creation and Promotion:
Twitter is a platform which relies on short communications. It is a perfect platform for you to be brief and to the point. You can create content related to your company’s services, products and use your company’s blog links to share content.
If your content is exceeding the limit set by Twitter, try using images. You can create beautiful images and videos. It is a technique used frequently by most of the companies on Twitter. As you know most of the people prefer the visual content.
Twitter’s users like to indulge in meaningful conversations. You can anytime respond to Twitter of others, retweet their tweets and quote their tweets.
The secret of successful social media marketing is to build relationships and engage people.
Another tip while promoting your content to Twitter is to use the right hashtags for your content. This ensures when someone clicks on the hashtag, your content is there in the list.
3. Linking Twitter with Your Website and Offline Presence:
Twitter profile of your business can see a rapid growth once it is linked properly to your website. Here are tips on how to link your website with Twitter:
You can show your Twitter feed on your Website.
Show a follow button asking website visitors to follow on Twitter.
Share button with the easy option to promote your content on Twitter.
Twitter should be a part of your offline presence where your visiting card, company’s hoarding, banners everywhere there should be a clear link to your company’s Twitter profile.
You can also give discounts and coupons on your Twitter account. This will encourage your visitors to keep a regular check of your Twitter feeds and will lead to a better coverage of tweets sent through your profile.
Twitter is a powerful platform to run your business campaigns.
Also, it’s very easy to contact your customers with just a simple tweet. This way you save time and money.
Twitter if used correctly is a very effective tool to promote and grow your business.