More and more people now love to shop online. The eCommerce has brought some huge remarkable changes in the retail market and in consumers’ buying behaviors. Now it’s a necessity to have an online storefront.
There are many alike retailers getting into the scene every day. The online market it’s pretty competitive. So, it’s important for your business to know and use the latest trends.
Here the trends you need to know
Mobile Use
Stats and studies show that “The future of eCommerce and online business will be ruled by mobiles”. Many people now using their phones to searching and shopping online instead of logging into the sites via their desktops.
Also, Google ranks higher the mobile-friendly websites.
Voice Purchases – Voice Search
While the smartphones are recently being integrated with voice assistants, eCommerce now can offer a more personalized shopping experience. The voice assistants help users to execute different tasks on the phone by speaking it.
Buyers now can search for products just by voicing their wants.
Chatbots and AI
Chatbots that helps in personalized interaction via the messenger it’s the new effective trend. Retailers are using them to send out personalized marketing content, recommend product purchases, and notify on deals or coupon offers.
With Chatbots, retailers can help their customers and solve their problems instantly. With increasing relevance of personalization in eCommerce, Chatbots trend will grow more.
Video and AR
Popular eCommerce sites are using this trend. They are using up videos to showcase products or demonstrate their uses. Besides, some are also using the concept of Augmented Reality where users can try a product virtually on screens.
Storytelling
Well, in eCommerce marketing, storytelling nowadays goes well to lure visitors to buy because that directly links their lifestyle to the brand. It pinches the emotions of the buyers. Different stats, consumption tips or habits will help in making a difference in the perception of individuals.
ChatBots: The Future Of Marketing
Chatbots are changing the way brands communicate and thereby, market themselves. Where apps and websites have failed, the bots are succeeding.
It performs relevant functions such as addressing queries, providing customer support, offering suggestions, and moreover secure messaging platforms that are frequented by customers.
Facebook’s Messenger with over 800 million users is one such example. Chatbots are the next big thing.
Chatbots are also replacing traditional marketing methods with personal conversations, and help the upsells. Take Tacobot for instance – Taco Bell’s latest bot. The next time someone wants to order tacos, Tacobot here is going to list out the menu and let the user know if a one-plus-one offer is going on.
It will also suggest add-ons like fried beans and salsa. If the user agrees and places an order, the bot has just made an improved sale without much effort. Pretty Smart!
Another benefit: chatbots are smart cookies. They scan internet cookies and track predictive analytics to provide suggestions based on past searches and purchases. Much of the time, it’s pretty effective.
Today, all major brands have developed chatbots. Amazon has Echo that allows users to order a pizza or buy a pen while Microsoft’s Cortana is always ready to answer queries.
Bots have this brilliant quality of being human-like and logical at the same time, less the human complication. That sounds like the perfect relation every brand should have with its customer, and the bot can help you get there. After all, it’s a marketing pro.
A chatbot is a Must for your online business, not only a trend!
Why Your Business Need Chatbots
Businesses that put chatbots instead of human customer service representatives in front of their customers have a good reason for doing so.
A chatbot is more than capable of giving every customer what they want. A direct answer to their question.
You need to know that the customers are not patient. They want an answer and they want it Now!
They get frustrated every time their call is placed on hold for too long or their question is not answered immediately.
Still, the fact remains that they keep you in business, so you have to make sure that their issues are resolved fast.
Your customer support team don’t work round the clock, but even then your customers expect immediate answers to their queries or concerns.
More than 50% of online shoppers in the UK and the USA like the chatbot.
They have no qualms about relying on this artificial intelligence (A.I) powered application to understand a brand better, especially if a bot can answer their questions accurately.
Close to 40% of them even said they will gladly use A.I. if it were available on a website.
From their standpoint, there is not much difference between talking to a chatbot and a real person-if anything, it’s going to improve their online experience.
Three reasons why you need a chatbot
Because they recognize and react to human speech, chatbots come in very handy in the day-to-day operations of a business.
They are programmed to analyze customer data and increase your sales.
Hiring and training new employees to be in your company’s frontline will cost you more than it does making a chatbot.
This is not to say you shouldn’t hire people anymore; nothing can replace human empathy.
We’re all for skilled individuals, but combining their talents with A.I. is a smart way to advance your business.
How a chatbot can benefit your business.
#1 Chatbots work 24/7.
#2 They can respond quickly to simple questions.
#3 You can program a chatbot to forward a difficult question from a customer to yourself, or to your members of staff, in a timely manner.
Chatbots are among the latest communication tools that you should take advantage of for your online business.
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