2022 will be a year of a massive expansion for the influencer marketing industry. In the U.S. influencer marketing spend is expected to reach $4.14 billion.

Trends and Influencer Marketing in 2022

All the major social networks are recognizing the value content creators bring as they drive engagement and bring more people to their platforms.

Their recent product development efforts (from Instagram’s new Collab feature and monetization tools to TikTok’s partnership with Shopify) show the emphasis they’re placing on facilitating and incentivizing brand-influencer collaboration opportunities.

SocialPubli, an online platform that connects marketers and influencers, has noted some of the industry’s top trends, challenges, and opportunities, and has pulled together information on how the industry will continue to shift over the coming year.

Here are some trends that will dominate influencer marketing in 2022.

1. TikTok

TikTok generates the most engagement and many influencers are using TikTok to promote businesses or products.

2. Micro and Nano-Influencers

Micro and nano-influencers are delivering high post engagement rates.

3. Video (short-form)

Short-form videos will boost brand exposure on social media.

4. Social Media Influencers and eCommerce

Social media platforms and influencers will boost eCommerce sales.

5. Influencers and Income Streams

Influencers are diversifying their income streams.

Pro Tip

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