Online marketing has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates. The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. Here are the top 5 internet marketing strategies in 2016.
Search Engine Optimization (SEO)
There are spiders and robots crawling through your site right now. In fact we like to ring the dinner bell for them so they will come see the new content we create for you. They come running for Deep Immersion Media. Spidering and robots “Bot” software employed by search engines like Google and Bing to automatically roam the internet discovering al the new websites added to it by the minute. Each software program is unique and there are articles published regularly about what they are looking for at any given moment. Making sure your sites on page content that the viewer sees and the “tags” that the bots and spiders see is of critical importance. In may times this determines if you are #1 for a search term or on page 100. Deep Immersion Media will build a road map for you to get to the first page for key words searches that your clients actually use.
Paid Advertising
Want to get on the first page of google and do not want to wait? Pay Per Click (PPC) and AdSense are two google products that will literally land you on the first page of Google for a price and then in a fairly creepy but ingenious way, keep your product or brand in front of the prospect as they search many other pages.
Email Marketing
Email marketing, is a fraction of the cost, infinitely more trackable and in many cases more effective. When done right, email marketing is welcomed by the subscribers, also is the most effective strategy for customer retention today. Sending general news or discounts is ok but not very innovative.
Social Media Marketing
For better or worse according to Pew Research Center Surveys, 76% of internet users use at least one social media service; additionally 65% of adults use one or more social media service. That means that at any given time of the day you can reach between 65-75% of your target audience so long as you know how to find them, deliver to them, and get them to relate to your message on social media.
Content Marketing
One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. Think the internet cannot affect traditional media? Well we beg to differ. A well place press release that is both topical and timely can generate references in all media sources from Reuters, to NBC, to your blog. Additionally, press releases and using well thought out valuable content will separate your brand as an authority.