Getting more views for your YouTube videos it’s not very difficult. There are some steps and tips that are used by SEO companies and marketers. These same tactics can be used by YouTube channel owners as well. Here are some tips on how to increase traffic to your YouTube videos
Check YouTube’s Tools
A lot of businesses underestimate the power of the tools on YouTube. It’s always a great idea to utilize the features of a platform when trying to optimize the content on there.
For starters, you need to make sure that the title you use is accurate and detailed. Description should also be used in every video, which should include associated tags or keywords. These keywords should be directly related to your video’s content.
Include Calls to Action
People will watch your video for Information or entertainment. If you want them to complete a specific action, such as subscribe, comment, share, call or click on a link, then let them know. Your call to action should be placed at the end of your videos, as well as in the description.
Use Other Social Media Networks
Your followers on other social media platforms can watch and promote your online videos.
Great places to promote online videos is Twitter, Facebook, Pinterest, and Google+, but you can also use Instagram if that’s where your audience hangs out. You should focus on building a presence on these networks before you begin promoting your video content.
Upload Videos On Your Website
Your online video content doesn’t have to be solely on YouTube and social media. You can also upload them to your website as well. You can have an online video section on your site or implement the videos into blog posts.
Implement PR Methods
You can still use the typical PR methods to help promote your video content, including press releases. These can help you connect with bloggers, reporters, editors, and producers, who can offer coverage for your content.
An extra quick tip, make sure to have your videos listed on search engines like Bing, Google, and Yahoo.
Create an Effective YouTube Marketing Strategy
There are a few video sharing platforms available to us these days. And yet, YouTube still remains the number one site since it has the largest community.
YouTube also has several free and easy to use tools which you can access right on your YouTube channel. This makes it easy for you to promote your business and increase your visibility online.
How to create an effective YouTube marketing strategy:
- Video Analytics
YouTube allows you to look at video analytics for your videos on their site. You can view data for certain date ranges, worldviews from YouTube Insight, world referrers, and video demographics.
It’s easy to figure out your viewers’ ages, gender, location and to determine how popular each of your videos are with this information.
Simply click on the little graph button next to the number of video views on any of your YouTube videos.
- Tags or Keywords
Tags are a vital part of optimizing your video for search engines. Pay close attention to the tags you use for each video and make sure your tags are relevant to your content.
A great way to come up with effective tags is to start a search within YouTube for your topic and see what terms pop up in the drop-down box. Those terms which are popping up are ones that you know are already being searched within YouTube, so they are great to use as tags as well.
Take it a step further and select a few videos which are high in the rankings for the tags you want to use and see what additional tags they are using. If these keywords are appropriate for your topic also, use them!
Using keywords in your title is also Very important for SEO purposes. Use those keywords in your title which you Know your audience is looking for.
- The Share Button
Always tell your viewers to click the share button and share your videos. YouTube allows viewers to share videos via embedding, tweeting, sharing on Facebook, or simply e-mailing the video link.
Gmail users can even play YouTube videos right inside their e-mail. The Google Plus link allows you to watch videos with friends by using the hangout feature as well.
Even though all these features are right there next to your video, you have to encourage viewers to do the sharing. They are distracted and likely won’t think of doing it themselves.
- Upload a Transcript of your Video to YouTube
This is where you are going to be so happy you wrote a script!
As you know, the audio portion of your video cannot currently be indexed by Google or YouTube for SEO purposes. Here is a trick you can use to increase your visibility.
You can upload a transcript along with your YouTube video. Google and YouTube will index everything within your transcript to make sure it is keyword rich.
- YouTube’s Promoted Videos
Google, one of the top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube.
YouTube’s Promoted Videos feature helps you attract customers, viewers, and subscribers to your business or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a great way to catch the eye of potential customers who might be interested in your service or product. You’ll be most effective when you use attention-grabbing titles on your videos to attract the interest of potential customers.
YouTube can influence the success of your social media marketing campaign; however, it also works well with Facebook and Twitter. With the many great tools offered, if you aren’t using YouTube as part of your marketing strategy, you are missing out on an incredible way to attract new customers and increase your sales.