1. Help Your Visitors

If you don’t help and inform your visitors, your website won’t be effective. Your business is your visitors and readers, not you!

The best and most effective websites are customer-centric. They provide the information visitors seek and present it interestingly. It’s very important to build relationships and trust.

Visitors come to your website to find the information they need. Your job is to help them to find what they need and ensure that they have a positive user-experience or UX.

2. Use Simple Language

Nobody wants to read the complicated or technical text. Write a copy as you’re speaking directly to the visitor.

Use a second person like “you” and “we.” A friendly, informal tone is better than corporate-speak. Avoid industry jargon that your visitors may not understand or don’t like.

3. You Need A SEO Strategy

If Google ranks your website high you get exposure to prospects searching for your product or service. Search engine optimization (SEO) provides a huge return on investment and higher rankings. SEO is free but is a long-term process.

4. Provide Relevant, Quality, Information

When people search the web, they’re seeking answers or solutions. If your site doesn’t provide the answers and the solutions they need, then your visitors will move on to the next one in the search results.

Stats show that information-rich websites are the most effective to convert visitors into buyers.

5. Use Photos and Videos to Tell Your Story.

You can use stock photos on your website to help break up your content, but when it comes to products and people, real photos work best.

A modern web trend is to use videos. Using a variety of media adds excitement to your page! (Marketing Visualization)

6. Use Trust-Building Content.

Explain why your company is qualified to provide its products or services. Include some details about your company’s history and achievements, especially on your About Us page.

Create a page for testimonials, reviews, or case studies. Customers buy from companies they trust.

7. Use a Call to Action (CTA)

Tell visitors what you would like them to do next. It’s great to be a quality source of information, but you also want visitors to take the next step. Buy a product or service, download a free report, etc.

8. Provide Value and Help

In today’s online world, people want fast-track solutions. If they can’t quickly find what they want, they’ll move on. To be effective, your website must provide value, solutions, and help. Help your visitors and they will advertise your website for free!

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