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If your website can not attract and convert visitors, then it means your website needs improvement.

So, how can you make your website successful and turn it into a cash machine? Well, you need to make it attractive and user-friendly with captivating content. Once you have all the elements combined, you will be able to create a successful website that will bring you awesome results.

Here are the tips on how to create a successful website design

1. You need to work on your logo design. As your logo creates your business image and corporate identity, you must ensure that it conveys the real message and image of your business.

It should look professional too because it will later be used in your marketing campaigns. If it’s not good, then it won’t be able to drive traffic to your site. If it’s good then you can increase your traffic and sales.

2. Your web design. Your website is your shop, so you must decorate it in a nice, attractive and professional way to win the trust of your visitors. If your visitors like your shop, they will spend a good amount of time and will even eventually make a purchase.

They will also refer others to your site. So, you must make sure that your website design is very attractive.

To design your website, you must know the latest industry trends, in terms of designing, for your particular industry. Once you have done your research, you may then ask the designer to create the initial layout for your website. It must look elegant and captivating.

3. Easy Navigation. Another thing that you need to focus on is your navigation. You must make sure that your website is user-friendly and mobile-friendly. So your visitors can easily move from one page to another.

SEO and Professional Web Design

What is SEO

Search Engine Optimization (SEO) is very important for your online marketing. This is because SEO helps to promote the site and also requires some basic technical knowledge. SEO can help you to optimize your website and make it friendlier to search engines.

The basic rule is that SEO does not guarantee the top position of your web site, but it’s a necessity for all the websites.

It is also important to set realistic goals. For example, top 30 in Google for a specific keyword is a good start.

SEO is not advertising. Of course, you can use paid services to promote your site, but the meaning of SEO optimization is to pull more traffic and visitors to your web site because it provides information that consumers seek, and not because you paid for it.

If you really want to stay on top, you will need to focus on optimization and put a lot of effort and time or to trust the professional web designer. You need to understand and know how search engines work.

The most important thing is that search engines are not people. There are large differences in how one man and one search engine “look” of your site.

Technology is continually progressing, but no matter how much effort you put in a great design with many pictures and multimedia features, the search engine will ignore the beauty of your site and will focus on one thing – the text.

Here’s how search engines work. This is done by a software called a crawler or spider (or Googlebot for Google). Spiders follow links on one page to another. Given the number of pages on the Internet (over 60 million), it is impossible for spiders to visit each site every day just to see if something has changed.

Sometimes they will not visit your site for months, so during this time, your efforts in optimization will not be rewarded!

The spiders pay attention only to the text of your web site. They are not interested in images, Flash animations, etc,

The next step is indexing. Web pages are stored in huge databases. Meaning of indexing is to draw words or sentences that most appropriately describes the nature of your web site. There are various algorithms calculating whether your site meets a demand – repetition of keywords, links or meta tags.

Therefore, various search engines have different results when searching for the same thing. Leading search engines periodically change their algorithms. It is important to adapt your site to the latest changes. The other reason to do that is your competitors.

The basic principle of all search engines is the same. However, there are many differences between them. For Yahoo! and Bing matching keywords on the web page is essential. For Google, links are very, very important. Also, Google likes old site – the older, the better.

SEO tips you need to know

a. Keywords – very important on optimization

To select the right keywords is not an easy task. It seems that the times in which you can optimize for a single word are already gone. Now that the Internet is full of continuously updated information it is nearly impossible to achieve top rating with one keyword.

Ideally, you know well your clients and know exactly what are they searching for. A good trick is to use synonyms as keywords.

Use the tools of Google, to find out which are the modern searches in your category at Google insights

The next step is to have good repeatability of keywords on your site.

The quantity of keywords is not so important as the quality of your keywords. Keywords found in the page title, headings, and the first paragraph has greater weight. Keyword in the domain name is very effective.

b. Links

The so-called backlinks (links on other pages that point to your web site) are very important for the positioning of your site in search engines. The more the better – especially for Google. But do not be fooled. There are good and bad backlinks.

Good links are on websites with high reputation and bad backlinks are placed on websites, designed to deceive search engines. Do not publish backlinks on link farms and sites with poor content. This can even lead to a ban on your web site in search engines.

Use short, meaningful phrases, preferably with keywords in them to build a link back to your site. Posting links in thematic forums and web directories will help you a lot.

c. Paid Ads and Services

Paid ads are a good way to increase traffic to your web site. The correct choice of professionals will ensure good positions in search engines. Google and other search engines offer top placement fee. Users generally do not like paid links. It looks like you have paid for a place, where you do not deserve to be.

d. Myths and Facts

1. Register the website in search engines

Fact: Registration is not required. Search engines will find you if somewhere there is a link to your web site

2. I should periodically re-register my website

Fact: No. Once in the search engine, your web site remains there and its content is updated permanently.

3. Meta tags will help the rating

Fact: Meta tags do not affect the rating.

4. The higher rating is the most important thing for me

Fact: It is important how many visitors will become your customers, not how much will pass through the door of your store!

5. Better to look for a “trick” instead of wasting my time with the design of my web site

Fact: The use of tricks is a waste of time. Search engines are getting smarter. Better invest your time in making qualitative and useful web site – the people will come

6. I will make my keywords invisible, such as white text on a white background

Fact: Search engines are not stupid. This can lead to a ban on your web site. Usage of tricks is a waste of time!

You need to work hard to succeed. The successful website design and effective SEO it’s not an easy task. The first step to success is only one.

Take Action Now!

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