Blog marketing is not hard if you know what you are doing. There are certain things that you must do every day if you want your blog to be a success. You have to be consistent and post regular quality content relevant to your niche or topic of interest. There are many ways to market your blog.
Here are some tips for your blog marketing strategy you need to know.
Good quality content is something that you should Always be looking to provide your blog readers and subscribers. However, there is also the requirement for it to be original as well.
Google loves quality original content and can penalize you for having duplicate or copied content on your blog. So be sure that all of your posts are your own material or material that you own the rights to and your blog marketing efforts will be rewarded in time.
Competitions
Competitions are a great way to market your blog. Having competitions can provide good interaction with your readers and can provide some great social commenting which on its own can have a very positive impact on your Google rankings. Importantly, it is also a great way to keep your readers coming back.
Everyone loves to win things, you can make the prize relevant to your marketplace and a reason for a reader to opt-in to your blog newsletter or mailing list.
Blog commenting
Blog commenting is a very important part of your blog marketing strategy. Not only should YOU be looking for relevant blogs to post regular comments (a good backlinking strategy this!) on, but you should always ensure that you respond to any relevant comments that have been left on your blog by your readers as well.
If you do this on a regular basis, you will impress and influence your audience.
1. It shows your readers and subscribers that you are real.
2. It gives out a message that you have the best intentions and interests of your audience.
3. It provides a level of confidence to your subscribers and readers. So make sure that No comment remains unanswered.
Interview an Expert in Your Niche:
Interviewing an expert and posting it on your blog is a fantastic way for you to market your blog. But you must obviously ensure that the experts you interview are relevant to your target market.
Press Releases
Submitting regular press releases is an excellent way to market your blog. These days, sending out a press release or having one made for you is within the budgets of most businesses. You’ll find that many companies will offer you a package deal in which they will write the press release for you, then submit it for a discounted price.
Marketing a blog can be fairly tedious and monotonous work. The key is to be consistent and disciplined to add new highly relevant content on a regular basis.
Blog Marketing Strategy For Beginners
Most of the times the beginner bloggers are very confused because they don’t know how to create a successful blog marketing strategy. Nobody will tell you that you need to choose an effective niche and keywords in order to make a successful blog. In fact, finding the correct niche can be a marketing strategy within itself.
That is the first step in developing a blog marketing strategy. Determining your Niche market and establishing keywords that will perform for you within that niche market. From that, you will be able to determine how aggressive your marketing will need to be.
Popular niche markets, such as Making Money Online or almost anything financially related are very competitive.
There are several tools available to bloggers to help determine niches. Google’s AdWord Keyword tool is one of them. Using Google’s tool, you can determine how often a specific keyword is searching and with that, you can determine if your keyword choices are a good option for your blog.
Once you have determined your niche, you should establish a few primary keywords for your blog. Some of these should show up within your URL, and they should appear in your blog Title and description.
Along with that, they should be words that are occasionally repeated in your blog posts. This too is a step in your blog marketing strategy. Keywords and Keyword density is a fundamental stepping stone for search engines.
They use these keywords to establish content relevancy to a specific market. It would serve you no real good if your blog shows up in unrelated search engine results pages. And Keywords are the primary way for search engines to control this.
Once you have established a niche and your primary keywords, It is important to write posts daily. Consistently adding content alters your Blog’s RSS feed, so, submitting your blog to feed directories give you the opportunity to be indexed every time you add new content to your blog.
Along with adding more pages to your blog, this increases your visibility.
It is important to start to find other bloggers within your niche market, blogging in many ways is a community and reading and commenting on others blogs within your market will help generate readership and blog awareness.
This should be one or your primary blog marketing strategies, you should be reading and commenting daily.
Backlinks and backlink building is very important when establishing a blog marketing strategy. In fact, many people will tell you backlinks are more important than the content itself.
There are many opportunities on the web to generate your own backlinks. Through account profile pages, through article commenting, through article writing, and social bookmarking, just to name a few.
Guest blogging on others blogs. This increases your visibility to new viewers, it establishes new backlinks and it creates a business connection with other bloggers within your market.
So, follow these steps to create an effective blog marketing strategy.
1.) Establish a Niche
2.) Establish primary keywords for your Niche
3.) Constant blog posts
4.) Submit your feeds to feed directories
5.) Commenting on others blogs within your niche market
6.) Spending time every day developing backlinks
7.) Generate new readership through guest blogging
There are many more ways to create a successful blog marketing strategy, but these tips are an excellent place to start.