Many users on social media have heard the buzz about Instagram Reels and the similarity to TikTok. Insta Reels is a great feature but it’s not so effective as TikTok is.
Reports show that users are excited and like the new Instagram feature. But average views on TikTok reach 1.19+ million, while Instagram Reels reach 1.2+ million.
Also, there is a huge difference in views per number of followers. The results came out to a 144% view rate on the number of followers for Instagram Reels and 24% for TikTok.
TikTok vs Instagram Reels: Why TikTok is More Effective?
The reach Instagram Reels can provide is astounding but it misses the key component that TikTok has. The community effect. TikTok is incredibly inclusive and has an array of young users to grandparents on the app.
On TikTok, it’s very easy to feel like you know personally the creator after watching his/her videos.
This is the reason why TikTok is so successful. A creator can turn their following into a “family” and there is a certain level of respect on the app that no other has.
For instance, a majority of users on TikTok can call someone out for copying a trend or video from someone else. Also, some creators spend hours producing their content. (it’s an art!)
The audience notices and takes it very seriously. Instagram, similarly has a million different users where ideas or original content can be stolen but the chances of being called out are impossible.
Insights You Need To Know
TikTok
TikTok is the most popular App in the world (2020) with more than 2.5B downloads. It’s a short-form video app that allows everyone to create funny, entertaining, and informative videos across different categories. It is also possible to duet with other creators and use a trendy song as a soundtrack.
Instagram Reels
Instagram Reels is one of the latest features offered by Instagram that has many similarities with TikTok. But it offers fewer features and tools to its users compared to TikTok.
Network and Content
Instagram is network-based and TikTok is content-oriented. This means that Instagram users will mostly see content posted by their family, friends, and anyone somehow related to people they know.
TikTok users will see a lot of content from people they don’t know, but based on their interest and on previous videos that they have engaged with.
Views and Community
Instagram Reels seems to want to boost views for those users that are using this new feature but the same content has fewer likes and comments compared to the same creators that posted on TikTok.
On TikTok, there’s a stronger community that is more engaging, that comments and shares more. Instagram Reels doesn’t show the number of Shares while TikTok shows it as a metric.
Analytics
TikTok gives analytical data to its users for each video posted. Instagram Reels doesn’t have any analytics for its Reels. TikTok users, thanks to data and insights, can understand which videos are liked the most.
Instagram Reels users can’t use insights for their creative and marketing decisions.
On TikTok users are giving strangers genuine compliments and advice, unlike other social media platforms.
TikTok is a powerhouse on its own because of all the features and feedback that provide to creators. On TikTok, creators can make better decisions after reviewing their latest statistics on the past few videos they’ve uploaded.
With the data they have through the platform, users can create better video concepts, know-how to best aesthetically appeal, and how to execute posting their video for successful results.
There is no way of tracking progress through Instagram Reels, so this leaves the creator with limited options when it comes to creativity.
Typically, it is even normal to see many creators to re-upload their TikTok content straight onto Instagram since they already know it performs well.
Instagram Reels is a useful feature to keep up with the high demand for video content. But they need to perfect the feature for both user and creator.
TikTok it’s the best app and it’s pretty difficult to lose the number 1 position in 2021.