TikTok Trends: How to Create an Effective Marketing Strategy in 2021 [Infographic]

TikTok these days it’s an amazing goldmine of opportunities for businesses and marketers. You can reach many people worldwide, promote your business, and generate sales. So it’s time to start using TikTok.

Here are some effective TikTok trends you need to know. Discover how to create an effective, successful, marketing strategy in 2021.

1. Influencers Are Loving TikTok

More and more, influencers are loving and using TikTok. It’s the fastest-growing social media platform. Not only has TikTok become a popular platform for influencers, but businesses are also starting to using it. Stats show that 37% of brands that have an influencer marketing strategy are focusing on TikTok influencer marketing.

2. TikTok and e-Commerce

TikTok has announced a partnership with the eCommerce platform Shopify. TikTok will help Shopify merchants’ to boost sales. Social eCommerce will be one of the top TikTok trends in 2021. Pretty soon many eCommerce platforms will start using TikTok. The market is Huge!

3. Hashtag Challenge

A hashtag challenge is when consumers are asked to do a particular task. They record themselves doing it and posting it on social media with a specified hashtag. Hashtag challenges are common on many platforms, but TikTok makes it very popular.

Because of its potential to go viral and boost brand awareness, many businesses have started using it.

4. Video Ads

Many businesses and marketers are using video marketing because it’s popular and effective. Stats show that the number of businesses engaging in video marketing has reached 85% in 2020.

TikTok is encouraging and help brands advertise on its platform. TikTok has a new e-learning center to host guides, resources, and tips on running video ads on TikTok. (everything a business needs to succeed with video marketing on TikTok)

TikTok helps businesses and entrepreneurs, that is a pretty smart move!

5. Memes

Memes are fun, engaging, and extremely shareable. Memes are amazingly popular. Stats show that the #memes hashtag has been used 34.4 billion times on the TikTok platform. All the people and businesses are using memes.

6. Remixing (UGC)

User-generated content (UGC) is not a new tactic. But with TikTok, users now have new ways to mix this content (known as “remixing”).

TikTok has new editing features and tools. So users can be more creative with the type of content they produce. Adding music to their videos is just a first step. TikTok also offers AR effects for content creators to add interactive and engaging special visual effects to their videos.

Remixing will become very popular and probably many platforms will copy it.

7. Celebrities Love TikTok

Many celebrities have started using TikTok. It’s more popular among the younger generation (Gen Z). Celebrities know the power of TikTok and they want to increase their popularity to young people.

8. Music Promotion – Stitch

TikTok has a brand new feature, Stitch. It’s a new editing feature that allows users to reuse content from fellow TikTokers. Selecting chunks of up to five seconds. Users can integrate these video snippets into their content. Users will use Stitch to mix their content.

So we’ll see more artists (musicians) start using TikTok to advertise their music and events.

9. Brand Promotion and Raw Content

Publishing raw and authentic content is one of the biggest TikTok trends. Unique content like “behind the scenes” videos is very popular and effective for brands on TikTok.

It provides viewers with a real look at what the brand is about, the people behind it, and in a way, a direct view of the brand’s identity.

Last Tip

TikTok has 800 million users and keeps growing. So it’s time to start using TikTok and promote your business. Create an effective marketing strategy and begin your journey to the amazing world of the TikTok platform.

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