TikTok has over 1 billion users and has been downloaded over 175 million times in the United States alone. If your target audience includes people between the age of 13 and 35, you should create a TikTok marketing strategy.

Here are the stats about TikTok you need to know.

Monthly Active Users – TikTok has about 800 million monthly active users.

Total App Downloads – The TikTok app has been downloaded over 2 billion times worldwide.

Average Minutes Per User – TikTok users love the app. They spend an average of 52 minutes per day on the platform.

Opens – A user opens the TikTok app 8 times per day.

Creation – 83% of TikTok users have posted a video.

Countries – TikTok is now available in 154 countries worldwide

Engagement – The engagement on TikTok is incredible.

Advertising campaigns start at just $50/day now with no long-term commitment. Brands can create branded AR lenses, filters, and stickers for TikTok users to insert into their video content.

TikTok is working on a new augmented reality ad format that should be available soon.

TikTok guarantees five million daily impressions for brand takeover ads