TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone.
If your target audience is between the ages of 13 and 60, you should use TikTok right now.
Here are some statistics about TikTok you need to know.
TikTok: Statistics You Need To Know in 2022
Monthly Active Users – TikTok officially has over 1 billion monthly active users.
Active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Twitter – 397M.
Average Minutes Per User – TikTok users love the app. They spend an average of 95 minutes per day (over 1.5 hours) on the platform.
Opens – A user opens the TikTok app 8 times per day.
Creation – 83% of TikTok users have posted a video.
Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
Revenue – TikTok is estimated to pull in $500 Million in revenue from the U.S. alone.
TikTok screen time per user is crushing its competitors – 26 hours per month.
Nearly half of Gen Z is using TikTok and Instagram for search instead of Google (Google Report).
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