These days anyone can go viral on TikTok. Going viral on TikTok isn’t just for dancing teens or funny videos.
Tiktok can help you to go viral in a way that few other social media networks do.
TikTok Marketing: How to Go Viral on TikTok
TikTok’s algorithm provides an equal opportunity to all users to go viral and build an audience over time.
Content and TikTok
Like any social media algorithm, TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with.
The platform’s recommendation system looks at the videos users have watched, liked, shared, and commented on. Then breaks down attributes like video content, text used in the video, and background music.
It then goes on to serve them similar content from TikTok users they may not already follow. This goes down on the FYP (or For You page) feed.
One thing the TikTok algorithm doesn’t factor in is a TikTok profile’s follower count or prior engagement numbers.
You can see a post with a few million views or a video from a brand new user.
Every single video on TikTok gets the opportunity to go viral.
When you post a video, the app surfaces it on a small curated group of users’ FYP. Depending on its performance there, it may then get boosted to a larger audience.
This function of the TikTok algorithm gives every upload the chance to make an impact.
The best way to go viral is to engage with the TikTok community authentically.
Here are some tips about TikTok and how to go viral on this awesome platform.
1. Trends (Video and Memes)
TikTok it’s trend-driven. It pushing memes and video formats into the spotlight. The next big thing may take over just a few days later, but every meme has its moment.
You don’t have to look far to find a new trend. There’s probably one on your For You page.
2. Hashtags
Hashtags are one of the TikTok algorithm’s ranking signals. If you have hashtags in your video description the algorithm will put them in front of the audience that will respond to it.
Three to five hashtags per post is usually more than enough to get the recommendation system on the right track.
If you are using too many hashtags will confuse the algorithm.
3. Short video
TikTok has a few different video length limits: 15 seconds, 60 seconds, and 3 minutes. But you can use the full 180 seconds.
A short video doesn’t give the viewer enough time to lose interest. It does give them even more time to circle back and rewatch it. Short videos tend to garner higher engagement for this reason.
4. Interaction
The difference between a video platform and a social network is interactivity.
TikTok isn’t just a place to post videos. It’s also a place to engage with a community over the content it creates. Also, with the Duet and Stitch features, it’s possible to collaborate on videos with other people.
TikTok’s algorithm works in a way that rewards all forms of community interaction. (make sure your content encourages it).
Make people feel compelled and share your videos via other social media platforms like Instagram. The algorithm will love your videos.
5. Understand your audience
On TikTok, you’re not obligated to stick to one subject, but it’s better to focus on one specific area of expertise or interest. The more your content appears in a specific community, the easier it is to build up a following.
You can get more views from a core audience and improve the video’s performance.
Understanding your audience will also help you find the best times to post on TikTok.
Last Tip
TikTok wants active users. If you stay off of it after posting a video, it’s going to try to get you to come back. It will try to generate notifications, and the easiest way is to put your video in front of more people.
The best thing you can do after posting a video is close TikTok for a little while. You’ll be far more likely to come back to a flood of views, comments, and shares.
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