TikTok has provided some new notes on how to maximize your TikTok content performance. These tips can help you to create a better TikTok strategy.
TikTok: How to Maximize Content Performance
TikTok says.
“While there are endless ways to create a “good” TikTok video, finding your brand’s unique voice and direction is what will set you apart, and the rules are just tips and tricks to get you there.”
In combination with past advice from TikTok’s team, the notes could help you formulate a better strategy.
Back in 2020, TikTok also provided some tips on how to boost the performance of your content:
Go vertical – Vertical videos perform best in the app
Consider overall stats, don’t focus on Likes – TikTok says that creators should take note of high-level trends within their analytics, rather than focusing on likes or comments
Recency is a factor – TikTok’s ‘For You’ feed recommendations generally pull from videos posted within the last 90 days, while most newly uploaded videos reach their engagement peak soon after they’ve been published.
Uploading new, fresh content regularly will increase the overall performance of your channel
Posting more won’t impact reach – The amount of videos that you post doesn’t impact how your content is recommended in the For You feed. So while individual videos could see higher reach based on recency, your channel won’t get more exposure simply because you post more often.
Keep people watching – Watch time is also a key factor for TikTok’s recommendations. keep more people watching your content for longer and your videos will see more reach, as TikTok will take this as a measure of interest.
Also, a keynote on hashtags – while you should consider adding relevant hashtags to your TikTok clips, you can research the most relevant and popular tags by searching in the app.
TikTok also included a range of links to its various creator assistance tools and resources, which could help in developing your marketing approach.
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