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The Internet is growing every day as more and more people visit it to find information and buy products and services. Every day lots of people make the decision to start an online business. Many struggle and give up after a while, while others come through with different levels of success. The problem with starting an online business is that there is too much hype and too many lies about online business and how to make money.
The Internet is full of scam artists looking to make easy and fast money. The common tactic is to convince you that it is easy to make money on the Internet. All sorts of get-rich-quick schemes have been enacted on the Internet and these schemes are very enticing to newcomers. Who doesn’t want a quick way to become rich, anyway However, with anything that sounds that good, there is always a catch.
The person who is promoting or selling a get-rich-quick scheme is after your money, and the idea of getting rich quick (with no effort at all) is the quickest way to persuade a newcomer to buy. This tactic only works for newcomers, and it works until the newcomer grows up to recognise that there is NO QUICK WAY to make money in this world, unless you win a lottery.
The idea of getting sales by making get-rich-quick promises is a scam. It is a scam because the seller makes money by misleading the customer. The typical newcomer will move from one get-rich-quick scheme to another until he or she gets the message… that it is a fraud!
1. The Online Business Plan
The online business is a business not a hobby! This means that the traditional basics of achieving business success apply. For instance, it is well-known that a business that has no plan is almost certain to fail. No matter how small the business is, it still needs a plan. A business plan compels you to think before you act. It compels you to find out about your business area before you start; i.e. to research your business area or to establish its groundwork.
A business plan forces you to think hard about your competition and how you are going to beat them in the market. It forces you to establish whether your business idea is even worth pursuing. Why start a business that is going to fail?
A business plan forces you to establish the expected costs and revenues of your business, and the profitability. Why run a business when, at any time, you cannot tell whether or not the business is succeeding? If you don’t know your costs or your revenues you cannot compare them together to tell whether your business is succeeding or failing.
An online business is no different from an offline business, when it comes to business planning! It needs a business plan! Yet, how many newcomers do we see trying to make it online without even understanding the concept of business planning? Is it then a surprise that too many fail?
2. A High Tech Business
The next key thing to understand about an online business is that it is a high-technology business. This point is all-too-often overlooked in all the hype or wild claims about getting rich quick on the Internet. As a high-tech business an online business is dominated by technological complexity. This complexity manifests not only in the process of web site research, design, and construction but also in the process of web site marketing (Internet marketing).
The only way to remove the complexity is to use sophisticated software tools, and the more integrated the tools are the less is the technological complexity required to achieve a successful online business. The best tools integrate the entire cycle of web site research, design, and construction with the process of Internet marketing.
3. An Intellectual Business
The final key thing to understand about an online business is that it is an intellectually-intensive business. This means that you must be prepared to learn many new things, and you must be prepared to develop your own understanding of the new ideas. The development of your own unique understanding is paramount, as it is the basis for differentiating your business from other online businesses.
Your business must be uniquely different from your competition. Your understanding of whatever you learn leads to the formulation of your unique selling proposition (USP), which is the basis for positioning your business and getting sales.
You will need to learn the fundamental online business philosophy that drives all successful online businesses. You will need to learn how to build an online business. You will need to learn practical Internet marketing skills.
3 Basic Tips For a Successful Online Business
1. An online business must be planned. This forces you to think before you act. Without this you are almost certain to fail.
2. An online business is a high tech business. Newcomers and strugglers must use the best tools to remove this complexity.
3. An online business is an intellectual business. Be prepared to learn a lot about business and how to succeed.
P.S.
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