The video is a very effective tool to promote your products or services. The most famous video website is the YouTube. Over 30 million visitors hit the website every day and watch approximately five billion videos daily. The majority of internet users prefer the visual content more than text.
The videos have almost replaced television in reach and surpassed it in engagement. The average viewing session lasts over 40 minutes.
That’s why the opportunity to run your own ads on online videos, even those recorded by other people, is so exciting and very profitable.
Advertisers and marketers are smart and savvy about their ad expenditure to attract new customers and establish brand visibility. If a medium or platform doesn’t work well for these effects, they’ll stop spending money on it.
Over 4 BILLION dollars every year is spent running ads on the biggest online video website – because of ads on video work! And that doesn’t even include other online video websites like Vimeo, Vine, and others.
Imagine being able to offer your ads on the world’s top and best-known videos that already reach your audience directly over the Internet, without even recording one yourself. Anyone can get paid to send over new customers to a vendor who will then sell them something.
Just as with YouTube.com ads, software exists that can insert your ad within viral videos that are hosted on other Web-based services or created as MP4 files. And they play like in-stream ads on YouTube videos.
Once the advertisements are inserted into videos at the beginning or somewhere in the middle, the link to view them can be shared on social media, email or websites with a fresh audience.
This gives advertisers and marketers the chance to reach an extremely engaged and responsive audience through a medium they are already watching. Any service that makes this process simple and effortless is bound to be popular. It’s an advertiser’s delight because now anyone can take advantage of the popularity of other videos to showcase a product or promote one as an affiliate.
Video Advertising: Why is Very Effective and Profitable
You may have watched television shows and movies in the theatre and noticed that in every single break the media is advertising some business sectors or its products. Likewise, when you watch online videos in any popular website, you can notice the same.
This is the main reason why marketers are choosing video for advertising. This is because it can reach more customers than the other ad forms.
How is video advertising possible
Anyone can advertise their products or business online by using a video ad server. It is a simple software platform that maintains three types of user accounts called advertiser, publisher, and admin.
The advertiser buys ad space from a publisher website and distributes the ads online. The server will monitor the ad and calculate impression, click and conversion occurred in it. And finally, it will generate periodical statistics for each published advertisement and report it to the users.
The admin can manage the network and divide the income for publishers.
The ad server has required targeting features and options to place the advertisement online. It has several ad formats for video creation; the user can choose the desired format and create the ads on the same platform. Each video advertisement generates revenue for the advertiser and publisher by reaching the audience.
Types of ad format available for video advertisement
Linear or pre roll, mid roll and post roll: It plays the ad in beginning, middle and end of the original video with the duration of 10 to 30 seconds.
Nonlinear or Overlay: It is a combination of banner and video ads where the ad will be played when a user clicks on the image. It supports text, image, and SWF file types.
Companion banner: It also has a banner and video, but the ad will be played in the player and image will be shown beside the player for redirecting the user to advertiser website.
Tips for effective video advertising
Choose a right advertising platform.
Find the right website for ad publishing.
Act at the right time.
Understand your customers.
Add innovation to your videos.
Know your competitors.
Analyze the business goals.
More than sixty percent of people love watching videos online
It reaches all kinds of customers.
It will entertain the audience and educate them on your brand message.
It can reach the mobile audience.
Many users do not skip online video ads.
Create the best advertisement to reach and engage your customers. You have to know your customer requirement before publishing every advertisement.