Why You Need An Effective Content Marketing Strategy
A well-planned content marketing strategy is one of the most effective methods of attracting large numbers of visitors to your blog or website. Having your own blog that provides informative content and has videos along with a collection of e-mails is a very good start.
A good content marketing strategy starts with understanding who your client is, and what their problems are. By knowing these things you will know what kind of content to create.
If you don’t know what kind of content would be valuable to your clients try looking at blogs that are like yours, social media, and discussion boards.
When you start to supply important content and connecting with people it will be easier to make sales, and in some cases, they will ask you.
Implementation of an Effective Content Marketing Strategy
You can create articles, video, webinars, PDFs, ect., So you have to give them the answers or help they need. Once they have found your content and have actively engaged in it, the object is to have them opt-in to your mailing list so you can continue to deliver marketing content over a period of time.
By continuing to deliver the content you also continue to build the trust and relationship with your potential client.
Content Marketing Strategy Effect
The internet is a great content machine. The answer to virtually any question that can be asked can be found here. By adding content to the internet, so that it can be found by people who are looking for answers, we are implementing a content marketing strategy.
People don’t want a sales pitch, they want help or answers. When a content marketing strategy is done properly it builds credibility, presents you as a professional, removes barriers, and places prospects at the beginning of your sales funnel.
Once people see you as credible and trustworthy they trust your judgments and recommendations and they won’t see you as some sort of sales rep trying to make a sale. In fact, you are an expert and they need your help.
4 Tips for an Effective Content Marketing Strategy
The four tips of this strategy are:
1. Original content – articles
2. Social Bookmarking
3. Video Promotion
4. Article Promotion
The principles that drive organic search engine traffic.
The first principle is Originality. You should produce unique original content on your own.
The next principle is Relevancy. That is, your content should be relevant to what the user is searching for.
Next up is Link Popularity. The search engines will look at how many websites link to your content to determine how popular your content is.
The final principle is probably the most important, and that is consistent daily action.
When used properly, these principles will generate a significant amount of buzz for your content, making your content rank pretty high in the search engines.
Original Content Creation
You have to write a 400-750 word article on a subject of your choosing. Preferably, you will choose to write something that others will find helpful. You can review opportunities, companies, or products. Or you can provide information on techniques, tips, or strategies.
Basically, you want to provide valuable information to your target audience. The best place to put your article when you are done is on your blog, preferably a self-hosted WordPress blog.
Social Bookmarking
This second step is where you can start building backlinks to your content on your blog. You do this by submitting your content to around 30 social bookmarking sites.
These are popular sites like Facebook, Twitter, LinkedIn, Digg, Delicious, Pinterest, Reddit, etc. If you have a blog, you can install the OnlyWire submitter on your blog, sign up for all of the social bookmarking sites, and with the push of one button, bookmark your content on these 30 or so sites creating an instant 30 backlinks to your content.
Video Promotion
The video sites like YouTube are very popular. Using video to promote your articles you will create a tsunami of traffic to your content. The video doesn’t have to be any longer than 30 seconds of you telling people why they should read your article.
You can then use tools like Traffic Geyser or Tube Mogul to upload your video to various video directories. Traffic Geyser posts your content in about 70 video libraries and blogs, and you can even create podcasts as well. Tube Mogul is free but does not submit to nearly as many libraries.
Article Promotion
You can create an additional 200-300 backlinks to your content by doing article promotion. This is done by submitting the article to hundreds of article directories by using article submission software.
Some article submitters will allow you to automatically create and confirm accounts on all of the article directories, choose your categories, and establish different pen names, as well as submit your article to several hundred sites with the push of one button.
Also, you can use forums to promote your articles and your blog. You can find many relevant to your niche forums and promote your articles.
Now you know how to create an effective marketing strategy. The first step to success is only One. Take Action Now and Never Give Up!