As a business owner, you have to create effective, ways to reach your customers. A very effective way is the SMS marketing
SMS Marketing, also known as Mobile Text Marketing, has become the choice for many companies because of its far-reaching potential and because it’s a low-cost effective solution.
In order for it to be effective, mobile marketing must be incorporated into any businesses ‘general marketing strategy and accompanied by e-mail marketing as well as other forms of advertising.
Here are the reasons why you need SMS marketing strategies for your business.
Target Your Customers
As a business owner, it’s imperative to know who your target market is. So, it’s easier to design an effective type of campaign to undertake.
Be Creative with Your Content
As a mobile text marker, you need to remember you are limited to 160 characters and will need to be able to get your message across as effectively as possible. In other words, your message has to be simple and to the point.
This provides you with an opportunity to get your creative juices started by using abbreviations for services offered or product descriptions that will capture your targeted clients’ attention and spur them into action.
Select a Feature-Rich Mobile Marketing Provider
While being creative, it may be necessary to add a subject line that will enable your customers to identify you. Not all providers allow for this, so your company name may be included in the 160-character count.
You can find providers that offer Sending ID and enables you to include your name or business name without compromising on space. That way, you have more room for your eye-catching, content that can be used as a call to action.
In addition to the Sender ID, your chosen provider must also be able to provide you with the ability to send bulk text messages to all your customers in your database as well as to monitor your campaign performance, giving you the opportunity to make changes if necessary.
7 Tips For SMS Marketing Strategy
The SMS marketing strategy can help you engage customers while they are in the process of buying. Here are some tips to help you with bulk SMS marketing.
1. SMS are pretty effective and low-cost
You can receive an SMS on your mobile no matter where you are in the world. This means a lot for your business. For instance, if you are targeting a broad demographic with your campaign, you can summarize your offer in just 160 characters and then add SMS broadcast.
This can save you money as the text messages are inexpensive and feature higher open rates.
2. Create engagement
The SMS messages are personal. That’s the reason they read almost every message that lands on their mobile phones. Today’s generation is obsessed with mobile phones. So, with a simple request, you can get a very high response rate. As a matter of fact, it’s important to keep your user list updated on a regular basis. This will save you a lot on administration costs.
3. Send offers to your customers through SMS
Actually, for trade stores and outlets, SMS is a powerful medium. With an SMS marketing campaign, you can make timely offers as timely offers get the highest response rates from customers. The beauty of these campaigns is that you get a very high response rate. This means that you will get a higher return on investment.
4. Use Direct Mail
Your conversion rate for the direct mail can be 4.4% on average. If you want to boost it, you can send your customers an SMS offering another incentive within 24 hours of the product delivery. This will encourage more customers to open your envelope.
5. Create customer surveys
The fact of the matter is that an SMS marketing campaign ran for a few hours can get you a lot more information and a higher response rate than any other campaign. The reason is that a brief question doesn’t cost a lot of time to your customers. Therefore, running customer surveys through the SMS is a great idea.
6. Find out your Influencers
Finding your influencers is a great idea. Every customer is different. If you can make a list of your advocates, you can set aside more resources for them, such as insider tips, offers and so on.
7. Use SMS data
As soon as you have divided your audience into different groups based on their interest and engagement level, you can use the data in order to communicate with each of the group. You can engage with them through SMS and other media as well.