But what is chatbot technology, why is it important, how does it work, why is it so popular and why you need a chatbot to grow your business? These are all simple questions about chatbots and you need to know the answers. So you will understand the reasons why you need a chatbot to grow your business.
Let’s start by explaining exactly what a chatbot is.
What is a chatbot – Software
A chatbot is a computer program (Software) designed to simulate a conversation with online human users. The visitors to your website.
A chatbot interacts with your customers or visitors via the internet in the form of messages. The chatbot simply helps the visitors to find the solutions they need by using the most natural form of communication (chat in a language the user understands).
What a chatbot can do
A chatbot can automate tasks. The task can be further divided into other segments such as customer support, surveys, lead generation, and appointment scheduling. Here are a few cases in which chatbots can successfully help many businesses:
A chatbot can help customers solve their queries related to your brand by answering FAQs, or by providing information about your products or services.
Besides helping customers in solving queries, it also helps them to book appointments, find out about the availability of products or services, etc.
Chatbots are also capable of answering multiple queries at a time, which is a huge benefit for your business.
It is clear that chatbots can decrease the time tasks take and help improve overall performance. Also, the chatbots are available 24 hours a day. Very important for your online business.
Why chatbots are important
The chatbot gives brands the opportunity to be available on platforms where its audience spend most of their time. Your chatbot can be integrated on platforms that help you to be in the same room with your customers, and whenever a user needs some information, they can directly reach you on these platforms.
These integrations also lead to sales. It acts as your online sale representative to a large number of audience available online. Ready to talk about your product and promote your offers, your bot could provide flexibility to your customers. It’s your automated little helper!
The other elements that have helped chatbot gain popularity are their personalized responses to each and every user.
The two types of chatbots
A workflow-based or simple chatbot
Workflow-based chatbots are flow driven and menu based. Users get options to access the bot and that is how the bot works. You set the flows and information related to your products and when the customer asks about particular information that flow will be triggered automatically.
AI or intelligent chatbot
Intelligent bots are capable of recognizing user queries with the help of AI. These bots recognize keywords from the user queries and respond to the user accordingly. With the help of NLP, these bots can also communicate in natural language with people.
How chatbots work
Chatbots are capable of answering various user queries depending on the functionality. They can also guide users to attain the appropriate information anytime they require. AI-based bots can detect the user’s intents from the input query, and evaluate and respond accordingly.
Meanwhile, in workflow-based chatbots, the bot guides users with the help of flows. Flows can be internally connected or redirecting to a URL (depending on the type of bot and its requirements).
The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. Most bots follow a set of rules programmed by a human via a bot-building platform.
It’s as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code.
Chatbots offer a new reality. They are built to be helpful. They require a person to opt-in. And for the first time, they encourage scalable, one-on-one conversations between brands and consumers.
Brands can build authentic relationships with their buyers, and buyers can learn to trust brands again. Now you know the reasons why you need a chatbot to grow your business.
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