What is the new email marketing funnel? And why is it a great tool?

An email funnel is a representation of how a subscriber goes from prospective lead to a customer through educational and promotional email communications.

The New Email Marketing Funnel: How to Succeed in 2022

For effective email funnels, marketers have to anticipate the subscriber’s needs to send an email at the right time to elicit action. Email funnels demonstrate the four-stage customer lifecycle:

Engagement
Discovery
Purchase
Retention

Subscribers are no longer fooled by traditional marketing tactics and don’t like salesy advertising strategies.

An email marketing funnel is different because it allows marketers to deliver communications at the right moments. Each email is personalized to each subscriber.

Personalization alone can boost your open rates by up to 26%.

Email marketing funnels treat your lead as an individual (not a faceless name in your list).

There are many benefits to developing an email marketing funnel.

Did you know it’s 10 times harder to get a new customer than sell to a current one? With an email marketing funnel, you can generate new leads and maintain your existing email list.

Your email funnel will continue to sell for you on auto-pilot, like a skilled salesman working around the clock!

When you offer customers a positive brand experience, they’ll become fans of your brand and advertise your business (for free!)

Convert leads into customers.

You need to build long-term relationships by providing value. Also, you need to send personalized nurturing campaigns to increase your sales.

Final conversion emails include:

Retargeting: you can implement retargeting strategies that deliver ads based on the actual products they’re interested in.

Time-sensitive offers: by providing your warm leads with deadlines in urgent emails, you’re giving them a reason to convert. These emails could include coupons, offers, or even messages to subscribers who visit your website for an extended time.

Onboarding: if you used a lead magnet trial period, you can convert those users into full-paying customers once the free trial is about to end.

Last Tip

With an email funnel marketing developed for conversions, you can turn your prospect leads into repeat customers. The automation software allows you to not only build an email list but also provides your leads with value.

An email funnel helps boost your ROI, while also helping cut down time-consuming tasks.

Here are some steps to help you get started:

Grow your email list. Use opt-in forms and dedicated landing pages to attract prospective leads.

Nurture your subscribers with valuable content. Send emails that include offers, webinars, videos, and case studies that position your company as a solution to the subscriber’s problems.

Convert your subscribers into paying customers. Use time-sensitive messaging or retargeting methods that push your subscribers into converting.

Nurture your leads. Continue to nurture your leads to build a community of brand advocates loyal to your brand.

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